Facebook Events are powerful because they give your business the opportunity to turn a virtual friend or fan into a real-life, paying customer. Events are also relatively easy to set up: after you get the hang of it, you’ll be creating new events in a matter of minutes. The danger, of course, is that the simplicity makes it easy to throw together an event without much planning or forethought. You need to think them through as carefully as one you would design through an event planner. Here’s how you do it.
You can launch three types of major events using Facebook:
The following sections explore each of these event types in detail.
A visit is anything that requires the invitee to get up from the computer chair and head somewhere. However, Facebook still tends to be easier to execute than a mass-mailing campaign or other multimedia approach. In fact, in certain circumstances, it is virtually your only option. For instance, if you’re holding a last-minute in-store sale, you don’t have time to do a magazine ad or maybe not even a newspaper or radio ad. Sending a note through your email list may work, but just as often emails get caught in spam filters—or they get through the filters but people don’t bother to read them. Over half of Facebook’s 800 million users visit the site at least once a day, so chances are high that they will see your event.
You can organize a wide variety of types of visits, including the following:
A purchase is anything that asks the invitee to buy something remotely—usually an online purchase, but it could apply to ordering over the phone or even via the mail.
For instance, your favorite musician could have an event for her new album’s launch day. By observing how many people are attending the event—or how many people say no to the event—the artist can get a better idea about her upcoming sales. It also would be beneficial for the artist to promote sales that day, because those first-week sales determine how high the album will reach on the charts.
Here are some purchase examples:
A conversation involves asking users to discuss or support a particular agenda.
For example, a charity might ask supporters to change their Facebook Profile picture to its logo for a day in support of its cause. It’s a free gesture for the participant, and, for that day, the charity gets its fans to show a united front on Facebook.
Here are some other examples of conversations:
To create an event on Facebook, log in to Facebook, click Events in the left column, and click Create an Event at the top of the screen.
On the Create an Event screen, fill in the following details:
Creating an event on Facebook.
Choosing a picture for your Facebook Event.
If you choose Yes for the first option, then you are making it a public event, and it will …
On the other hand, private events …
Showing the guest list also depends largely on the type of event you’d like to have. There are many reasons to hide or show the guest list.
Presenting the guest list can …
Hiding the guest list is equally powerful, as it can …
You’re finally ready to create your event! Click Create Event and your event displays.
Now that you know how Facebook Events work, it’s time to plan your first event! Happy planning!
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