Barrel Roll: Remote Google Ads Specialist

    • Full Time
    • Anywhere


    Headquarters: Virginia, USA

    We’re seeking a Google Ads Specialist to join our team on a part-time basis. You will participate in strategy, planning, buying, and executing digital media campaigns on Google Ads and other advertising platforms. This is a part-time position with an estimated 20 hours per week to start. As it’s a remote position, you’ll be able to work from home or wherever you’d like!WHAT YOU’LL BE DOINGYou will be involved in the entire campaign cycle from start to finish, determining budgets, strategy, optimization, and even helping to create and modify the creatives used.
    We’re looking for someone with a hands-on work ethic that will edit campaigns manually rather than trusting automated tools to do their work.
    You’ll be working on accounts for our clients and our own campaigns. You’ll work directly with clients and as part of our team. We’re looking for people who are fluent in English, both verbally and in writing, and who can expertly communicate solutions to clients.
    More About What You’ll Be Doing:

    Actively participating in digital strategy and media planning meetings
    Creation of paid search campaigns from ideation to execution
    Creating detailed reports of campaign performance
    Performing keyword research and writing ad copy
    Detailed analysis of account performance, providing advanced recommendations for optimization
    Work with other team members to implement a cohesive and integrated strategy
    Analyzing online media buys
    Compiling daily, weekly, monthly, and lifetime reports to quantify the results and communicate them to management.
    Staying informed with Paid Search industry best practices, new trends and technologies and platform updates (e.g. Google Ads, Bing, Facebook, etc.)
    Google Ads Certified (Certification must be current)
    A minimum of 3 years experience buying online media for direct response
    Must be an independent contractor – we’re not interested in outsourcing work to an agency
    Experience with building and managing a media plan
    Proven track record of success in previous job (e.g. helped a client achieve X business goal; retained a client for X amount of time)
    Preferred example(s) of success: Helped a client grow their overall profit with paid search and has the numbers to back it up, helped a client reach a target CPA/ROAS and has the numbers to back it up. ROI examples of 500% or greater strongly preferred.
    Experience in native channels, Facebook, and/or experience with programmatic display
    Extensive split testing experience and serving as a primary stakeholder for conversion funnel improvements
    Experience with copywriting and writing copy for conversions. Provide examples and some of your best-converting copy
    Digital marketing background is preferred
    Understands basic marketing concepts (e.g. sales funnel)
    Familiar with jargon (e.g. PPC, CPC, CPA, ROAS, bounce rate, pages/session, etc.)
    Reliable, takes initiative and finds ways to solve problems independently
    Passionate about developing knowledge and personal growth in Media Buying
    Know the basics of media buying from both the client and media buyer’s perspective
    Analytical – able to take data and identify trends, improve performance, solve problems, etc
    Quick at learning; attentive to detail
    Background and/or experience with design a plus (i.e Photoshop)
    Working Knowledge of WordPress, HTML and CSS are pluses
    Experience with CallRail, Slack, and Toggl are all valuable
    Competitive Market-based Salary
    Work remotely with flexible hours
    Two weeks of paid vacation
    Flexible work hours

    To apply: [...]