Advertising is one of the most effective ways to make your products reach new customers and existing ones. With the stiff competition, new players and differentiation in the commodity and service markets, it can be truly difficult to make your product to sale hence need for it. In fact, a recent survey has revealed that consumers are less likely to spend their hard-earned cash on products they know nothing about.
Anyway, what are the available ways of advertising? There are two main ways to make your products market ready. The first one is using online means while the other is through offline advertising means.
Offline advertising is one of the oldest means of advertising. In truth, this is the advertising most of us experience on our way to work. Here are some of the top ones.
Radio and TV advertising
If you thought radio and TV are dead, then you have to wake up sooner. Truth is that, these mediums have still alive and kicking. They’ve simply changed, adapted to new technology and become bigger versions of what they were a few decades ago. If your customers are radio listeners and TV viewers, these mediums are some of the most effective ways to reach them.
The advantage of these mediums is the fact that they appeal to a more mature population with greater buying power and hence, best placed to reach consumers who can actually buy your goods or services.
Print media is one of the most dynamic ways to reach a greater number of consumers and can serve as a great advertising platform. The key to effectively finding space in this niche is narrowing down your display with the right customer base. If you find niche newspapers, bulletins, local notice boards, billboards, flyers, posters and others print media that can give your products ample exposure.
Online advertising threatens to wipe out the former (offline advertising) out of market, according to most experts. How true this statement is varied, but the fact of the matter is, some of your clients are online and it’s reasonable for you to meet them there. Some of the top ways to advertise online include:
Web banners are some of the most effective ways to advertise on websites and blogs with a readership that would be interested in your products. Even though most people feel that banners could be a waste of income, some huge brands report receiving decent and sustainable conversion rates based off website banners.
Search engine marketing
The search engines are another rich source of information and business leads if you advertise using search-engine click adverts like Google Adwords. Truth is that, although this can be quite expensive, you can still make decent sales through them, although achieving organic search engine visibility can be much cheaper, efficient and long term.
Overall, there is no perfect way to advertise a particular product. However, the best one for you is the one with your client’s ears, eyes and emotions. If you know who your clients, making an advertising platform choice can be so much simpler.
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