4 Ways To Bring Business-Sense To Your Passion


There are plenty of successful businesses that grow from the seed of a very creative idea. But that seed can’t grow without a healthy dose of business sense – that’s why so many seeds are left barren underground. If you’re a creative person with a passion, there could be room to make this talent lucrative. However, you will absolutely need to infuse some business into your art or you will be left with a missed opportunity, as well as a passion benefiting no one else. Here are some fundamental business practices to help you look at your work from a different perspective.

Clarify Your Goals

What is your passion? What do you do with your free time that makes you happy? Chances are, you can extract value from that hobby to provide for others. If you enjoy dancing, you could teach classes or create an instructional video. If you like to watch movies, you can offer insightful movie reviews in a voice that hasn’t been heard on the critic scene yet. The most important thing to ask is, what can you offer people that will do them good? What can you provide for them with your services that will give them something different from what they’ve been given before?

Put a Price on It

Keeping in mind the service or product you’ve decided to offer, do some research to find out what price range already exists for similar services. Then, name your price. It should be low enough to reflect any shortcomings you may have as a beginner, but it should also establish you as a worthy competitor on the scene. What’s more, if you work really hard to become an expert at whatever you’re offering, you can afford to charge the amount that you’d like. But no matter what stage you’re at, let your price reflect confidence that what you have to offer is valuable.

Develop a Presence

No matter what area you’re in, a web presence is essential for competing in today’s world. A company website is extremely important, and even a Facebook and Twitter presence will establish you as a game player significantly in consumers’ eyes. It’s also important to get some sort of a physical presence circulating, whether it’s poster advertising, flyers, or attending events yourself. You can earn a lot of business simply by showing up to relevant or community gatherings and verbally advertising your services. It may be uncomfortable to push yourself on people, but it’s just another smart business move that will help that small seed grow tall.

Create a Workflow

The further you get into your new work, the more business you’ll hopefully incur. The more business you incur, the more complicated things get. You may need to hire employees, and with that comes a whole new brand of business. You will need the help of others, whether it be a workflow management system or entrepreneurial advice. It is tough for the creative minded to really establish a sound business system, but there are plenty of resources out there for you to tap into. Just make sure that you don’t ignore a good, organized business system, because ultimately it truly does affect your product and the impression that your company makes on consumers.

While turning your passion into a business may seem daunting, there is nothing stopping you from delving into it. If what you’re doing truly makes you happy, it is your right in life to pursue that happiness and capitalize on it. If you can swallow that business-sense pill and implement it into your actions, you will earn yourself artistic freedom that could have never otherwise been possible.

Image courtesy of Ambro / FreeDigitalPhotos.net


Please enter your comment!
Please enter your name here