How Social Media Platforms are Changing the Face of Advertising

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It won’t take a genius to see how social media can produce amazing results for any business. Whether it is advertising for multinational companies or small cottage enterprises, the use of social media platforms like Facebook and Twitter for marketing is bound to produce the best results for the least amount of effort and cost. Here are some reasons how social media can ensure success for any kind of marketing campaign.

Better Exposure to Potential Customers

With more and more people having access to the internet 24 hours a day, it is not hard to reach new and old customers no matter where they are in the world. Business owners have the opportunity to gain exposure for their service or brand just by posting these on Facebook or Twitter, and they have the advantage of being able to reach millions of people around the world with one Facebook or Twitter post. You can maximize this with use of the Like or Share buttons on Facebook or the Retweet button on Twitter. By allowing your followers to share the contents of your profile in their own feeds, you are increasing your exposure. You even increase your own exposure just by liking your own Facebook page on your own profile. This gets shown on your feed as one of your activities and is visible to your network.

Cheap and Efficient Advertising

Facebook, Twitter, or Youtube do not require users to pay anything if they want to advertise, although you may need to pay a little for your commercial FB pages. However, even personal profiles can be used to post links to your website or store. If you have a large number of followers on Facebook, each post with a link can draw a considerable amount of traffic your way, and you didn’t have to spend a dime!

Better Visibility by Upping Engagement With Readers

Business owners can increase their exposure by replying to comments, by liking readers’ posts, and by encouraging readers to like, tweet or share. Each activity they make puts their Facebook profile or page on someone’s feed, which increases their visibility. This enhanced engagement with readers not only increases visibility, it also encourages first timers to come back.

Cross-platform Advertising for Effective Saturation of the Market

Most business owners are now taking advantage of advertising on multiple platforms. Advertising a product on Facebook, Twitter, and Youtube allows business owners to reach a wider audience and to utilize more creativity in presenting their products to the world. You may need to adjust each post to make it suitable for a platform, such as shorter posts on Twitter, a short intro for a post on Facebook, as well as hashtags, with a maximum of three, for both. Youtube videos should be fun, interesting and encourage the audience to Like, Share, or comment. However, the use of videos is much more diverse than just putting them up on Youtube – videos have found their spot in TV advertising, marketing campaigns, presentations, etc. It is important to link your Facebook, Youtube and Twitter accounts, so that one post can be shared on other networks in one go.

Social media is changing the face of advertising in drastic and positive ways. With all the benefits that a social media platform offers, it is no wonder why it is fast becoming the number one advertising outlet for big and small businesses.

Image courtesy of JanPietruszka /FreeDigitalPhotos.net

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