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How to Plan a Corporate & Professional Event Successfully?

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Organizing a successful corporate event is not an easy task. There are several facts you should consider while preparing for a successful corporate & professional event. You have to set a budget, book the tables, hire the entertainment, design the flyers and pick out the logos for the cups and lots of many other things.

Businesses usually either host a corporate event at a restaurant or celebrate in the conference room with plenty of goodies, treats, and beverages (sometimes alcoholic). It’s a stressful time for those who are managing it, which is why many employees hide in the washroom when it’s time for your superiors to pick the one person to head it.

Although the general consensus is that planning for a corporate event is very confusing, time-consuming and difficult, you could defy conventional logic and create the most perfect corporate event that ever took place. You can come in under budget, make sure everyone has a good time and perhaps even be rewarded with a “thank you” from the boss. Who knows? It is possible!

Here are 10 ways to play for a corporate event:

Set a Budget, Get the Approval

Before you start on this fun and a new adventure, ask your superior how much they’re looking to spend. Once you’ve been provided this amount, you should create a preliminary budget and create a ballpark figure for the overall costs. After the superior has taken a look at the budget and you are given the go-ahead, you can then proceed to the next steps. To make this the fastest step to use these kinds of event planning budget templates.

Establish a To-Do List

What do you exactly have to do over these next couple of weeks? That’s what you have to find out. In order to stay calm, reduce stress and ensure you’re on the right track, create a to-do list and follow it. Every time you complete the item, check it off and move on to the next thing. At the end of each day and week take another look at the to-do list and make sure you haven’t missed out on anything. The to-do list is your essential guide to ensuring you’re going to do a wonderful job planning this corporate event.

Conceptualize: Think of the Big Picture

Take a moment out of your busy day and picture just how you want to create this corporate event. In other words, you should conceptualize themes, designs, time, music, entertainment, and the end result. By doing this, you have some sort of idea how the corporate will transpire. Of course, you should refrain from taking advantage of the power of delusion and instead focus on realistic objectives.

Are you stuck? Here is a great article that lists some of the best themes for a corporate event.

Perform Your Research and Due Diligence

Yes, you have done some ballpark calculations. Now you have to put those estimated calculations into action. This is simple to achieve: perform research and do your due diligence. Some of the things you can do consist of calling around getting quotes, searching online for the best companies, products, and services around. Remember, don’t settle for anything. You have to find the right balance of low prices and superb quality. Otherwise, if you skimp out on the quality then everything could become a disaster.

Ask For Input From Colleagues

Walk around the office and ask if your colleagues have any input, special requests, food allergies and the like. Some may be vegetarian, while others may be allergic to peanuts. Someone may know where you can get entertainment at a low price, while someone else may volunteer to help you. Whatever the case, always ask for input from both your co-workers and your superiors. They’ll be pleased you did.

Make a List of Details (Food, Music, Special Requests)

You have your to-do list and your list of details. The latter is something that takes a look at food, music, and special requests. For instance, you have to order five loaves of bread, five different types of pizzas and a dozen bottles of Coke (this is just an example). As the days go by, you can check mark each detail and be rest assured that you won’t be low on anything come the day of the corporate event.

One of the best ways to maintain a list is to utilize a spreadsheet. The University of California has a long list of templates for event planning. Check them out.

Use Both Online and Offline to Market, Celebrate the Event

Want to make it fun? Why not use both online and offline mechanisms to market the event? An example could be setting up a Facebook page exclusively for the corporate event and also producing hashtags on Twitter to market the event.

Moreover, on the offline side, you can do something funny around the office to remind everyone about the business event. You can also customize the event. Here are a few ideas:

  • Creating and putting up well-designed flyers all over the office (here is a template resource if you’re not really the creative or tech-savvy type).
  • Creating and handing out custom water bottles with the date and time of the party.
  • Announcing to every one of promotional gift bags specifically for the event.
  • Handing out customized mugs, t-shirts and glasses with the company name (or even the person’s name). VistaPrint is usually the one location to check out.

You can do an array of things that aren’t forced but also good-natured.

Purchase a Camera (Use it From the Budget)

If you have $5,000 in your budget for the corporate event, it’s quite likely that you can set aside $150 to purchase a camera – either for photos or for videos – for the big day. Indeed, everyone will be using their smartphones and tablets to take pictures, but a camera that is exclusively owned by the business can allow you to take nice pictures of everyone (forget the selfies for a day) and then create a collage or the ability to post these pictures online and around the office.

Try to Make the Event Memorable

One way you can guarantee success is to make the event as memorable as possible. How can you achieve this often difficult feat? Well, here are a few things you can add to the event:

  • Select a master of ceremony, otherwise known as the MC, to make things celebratory.
  • Hire a performer to make the event special (at Christmas hire Santa Claus or a magician).
  • Use social media to live blog the event, such as Twitter’s Periscope feature.
  • Try to find sponsors to help host the corporate event.

Look Your Best For the Big Day

Last but not least, look your absolute best for the big day. You don’t want to look stressed out, fatigued or angry on the day you’ve been planning for so long now. Be clean, wear your best outfit, have plenty of rest and sport a big smile. Remember, looking the part can make all the difference in the world.

Corporate event planning is synonymous with stress. There is a ton of pressure for anyone who must organize such an event because the boss is looking at you and your co-workers are looking at you. Turn this negative into a positive! If you can manage a corporate event then you can pretty much manage anything else that comes your way. In the words of Dwayne “The Rock” Johnson: just bring it!

Top 10 Characteristics & Personality Traits of an Entrepreneur.

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Are you contemplating entering the exciting world of entrepreneurship? Keep in mind that even if you don’t have every personality trait described here, it doesn’t mean you shouldn’t start your own business. My intention is to give you some idea of the challenges you may face and the characteristics of a successful entrepreneur. It will give you an idea of how ready you are to start your business or if you need to get some additional training or help to overcome some obstacles. The ideal personal characteristics listed here vary in how necessary they are to start a business. Some of them are critical, but others can be learned or outsourced.

Self-motivation is absolutely critical. You need to be a self-starter and someone who can stay on task if you want to run your own business. A great deal of work goes into starting and running a successful business and there is no one to answer to but you!

You should know a great deal about the industry you are engaging in. If you haven’t previously gained this knowledge through education or experience, you should do so before starting your business. Much of this knowledge can be found online. Do a Google search on your niche, read some of the blogs, download reports and invest in the books written by the thought leaders in your field.

When you work for a company or even just one boss, they are quite often the one in charge of time management. Guess what? That will be your job as well now that you are an entrepreneur. Learn some good time management skills and use them!

Are you organized? You will tap these skills on a daily basis when you run your own business. When you’re handling multiple customers, jobs and/or revenue streams, you need to keep it all organized. If this is totally contrary to your personality, consider outsourcing to a virtual assistant. I have worked with many clients who have attention deficient and need someone else to keep them on task.

At some point, you may hire employees or subcontractors to help in your business. You will need to have good management skills. This is something you can’t easily outsource. If you lack these skills, consider taking a course at your local community or technical college.

This is something you would probably be better off outsourcing unless you have a background in marketing. However, if you don’t have a large budget, you may find yourself doing a lot of it on your own. Study and learn basic marketing principles now as this could make or break your business.

But I’m working alone, why do I need people skills? You need to have good social skills for interacting both with customers and with vendors and other businesses your business will rely on. Working online once provided the introvert the security of being behind the screen but with streaming video and apps like Blabs, this security is quickly disappearing.

One major challenge for many self-employed people is that you have to be both a professional at whatever service you provide and an entrepreneur. No matter what kind of business you’re starting, you will inevitably become an entrepreneur, even though you may never have thought of yourself as one before.

Being an entrepreneur involves following personality traits:

Ø Self-discipline and motivation

Ø Decision-making and problem solving skills

Ø A vision for your business’s future

Ø The ability to adapt and be flexible

Ø Perseverance in the face of adversity

Ø The constant search for new ways to grow your business

Ø An understanding of your market

Ø Self-reliance

Ø Self-confidence

Ø An ability to commit

Ø At least some sense of competitiveness

There is a great deal to consider in this article. The point isn’t to dissuade you, but rather to set your expectations. Evaluate yourself by asking these questions.

1. Look at the list of pros and cons for having your own business. Which ones are the biggest benefits for you? Which ones will present the biggest challenge?

2. Rank the personal characteristics in order from your strongest to your weakest.

3. From the entrepreneurial characteristics, rank in order from your strongest to your weakest.

Where do you need to improve?

21 Surprising Interview Questions and How to Answer Them?

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First the bad news: There is no guarantee that your (hopefully) future employer is a good interviewer. The good news: He or she may still be a good employer.

Sometimes employers plan to ask strange interview questions to get a feel for how you will solve problems and/or how poised you can be under pressure. In this situation what you answer may not matter as much as how you think it through or communicate.

Other employers, like Apple, have a list of strange interview questions they ask job candidates to assess specific attributes. Interviewers may be looking for your product or company knowledge, creativity level, or reasoning ability.

Of course, there are plenty of just plain bad job interviewers. The interviewer may lack training or finesse, or just think they are being sneaky, smart or straightforward. The questions may even be illegal (this may only matter if you aren’t offered a job because of your answer and you sue them for it).

Idle chit-chat with a stranger in the elevator or waiting room could be pre-interview evaluation. Small talk with the interviewer on the way into the meeting room (or when leaving) could also provide fodder for evaluation.

Remember your interview starts the minute you step onto the employer’s property. The bottom line is that you want the job; so plan to put your best foot forward. Practice answering as many interview questions at you can. If possible, enlist the help of someone else to ask you the questions.

DON’T BE TAKEN BY SURPRISE IN AN INTERVIEW

Preparing for an interview is a major key to success. Practice answering standard interview questions. You always want to research the company you are interviewing with as thoroughly as possible. Likewise you should go out of your way to stay current with your industry’s latest news and information. Also, keep sharp with brain teasers, riddles, and the like.

If you have issues or obstacles that may negatively impact your assessment during an interview then prepare your answers to tough questions in advance and practice, practice, practice. If you need to buy some time while developing an answer, you can always say, “Hmmmm, I can honestly say I have never been asked that in an interview.” If you have developed a rapport or can pull it off successfully, ask, “Do you mind if I ask the reason for the question?”

FREE TRAINING: How a flat-broke newbie built an online EMPIRE

Some of the strangest interview questions I have come across and suggested answers and approaches to each are sorted into three broad categories: Pretty is as pretty does (or says); Irrelevant, Irreverent, or Illegal; and Liar, Liar, Pants on Fire.

PRETTY IS AS PRETTY DOES (OR SAYS)

Behavior based interview questions are designed to determine how you have or will react under pressure, your thought process, and how quickly you can come to a solution. It is difficult to prepare for this type of interview. Think about some of the more challenging situations that you have faced and how successfully you handled these. Be prepared with and practice sharing as many examples of your successes as possible.

Employers also dip into off-the-wall questions that they have used in the past and feel will expose your best (or worst) qualities during the interview rather than after hire. These types of questions are also difficult to prepare for. It is important to remember that your thought process and how you arrive at and communicate your answer may be more important than the answer you actually give.

Open ended questions are often used to allow the opportunity for you to provide as much information as possible without the employer asking for it. “Tell me about yourself” is the most common open ended question asked. Answer all questions from a professional and not personal perspective. Always push your agenda: Your skills and abilities match what the employer is looking for.

1. “If you were shrunk to the size of a pencil and put in a blender, how would you get out?”

Surprisingly, Goldman Sachs actually does ask this question during interviews. There is no right or wrong answer per se. You may want think about the issues involved, resources needed, steps required to achieve the goal of getting out of the blender when you are a size of a pencil.

Get creative and even add some humor to allow the interviewer to see another side of you than your resume communicates. For example, “I would call a meeting of the other pencils in the blender and ask for input from my team. Then, I would develop a plan of action with time frames and delegate assignments to affect my escape.”

2. Tell me about a time when you didn’t agree with a decision your boss made.

What happened and how did you deal with it? You may or may not have had to deal with such a situation. If you have, be sure to answer with action words and clearly state what you did. If you haven’t, draw from vicarious experiences and state what you would do.

Tread lightly answering this question – you never want to bad mouth your prior companies or bosses! If you were asked to fire someone that you felt should not be fired, you might say, “My boss asked me to fire a receptionist that was quite possibly the best we had in a series of very bad receptionists. I communicated my opinion to my supervisor, who didn’t agree. I fired the receptionist.”

3. Write a one page essay about a light bulb.

This was actually the first question I was asked in my first interview for a “real” job after undergraduate school. It was for a vocational counselor position with a small rehabilitation company working with injured workers.

Initially, I was stumped. I had previously interviewed for some very low level positions and been hired without challenge, so nothing prepared me for this type of question. I just started writing and ended up writing essentially about the energy it took to do a good job at work and how important that was. I got the job.

The employer (we are still friends) was trying to determine a few things with this request: 1) Writing skills 2) Focus and commitment 3) Personality/approach to life. Again, it is vital to push your agenda with every possible answer.

4. Do you have any questions for us?

Don’t miss out on this opportunity to get your interviewer talking and/or to request a tour or to shadow someone doing the job you are interviewing for. People love to talk about themselves and their companies. An interview is also an opportunity for you to assess whether or not the position is a match for you.

Ask questions such as:

  • What brought you to work here? OR What do you like best about working here?
  • Where do you see the company in 10 years?
  • What would be my biggest challenges in the first few months in this position?
  • Why is the position available?
  • What advice do you have for someone like myself who really wants to be hired for this job?

5. Of what are you least proud?

This question is a toughie, to use a technical term! If you think about this in terms of addressing your weaknesses it will go a bit smoother.

Answer this question by rephrasing it and presenting a “good” weakness such as you work too hard and have trouble leaving work at the office or you are too detail oriented and make your coworkers crazy.

6. What would your ex- say about you?

This question may reference your mother, your nemesis, your previous supervisor, or any other character. This question can take you by surprise if you don’t understand that the employer is attempting to get at a deeper level of information about you.

Use the answer to this question to highlight your selling points or add any skills or abilities that you haven’t been able to share yet. Because “someone else” is answering the question you have the opportunity to toot your own horn more than you normally would.

7. What would you undo if you could?

Do over! Wouldn’t we all love that? This question provides you with the opportunity to share an insight or something you have learned that indicates professional growth. You should have already thought of a number of career-related anecdotes to illustrate your abilities. Make sure to be prepared to discuss something you would have done differently in a past situation, given what you now know.

8. When can you start?

This will likely be the best strangest question asked in your last interview! I am always taken aback when I ask this during practice interviews and clients don’t know what to say or blurt out, “Today.” If you are really eager for the job you may be tempted to answer tomorrow or as soon as possible.

I recommend that you don’t answer today, tomorrow or as soon as possible. Give yourself time to get a proper offer (position, supervisor, pay, benefits, contract requirements, etc.) and evaluate it. The soonest you should be able to start would be the following Monday or in a week, even if you are currently unemployed. Two weeks is conventional. This will give you some breathing room and time to prepare for a successful first day of work!

9. How do you spend your free time?

This may seem like a strange interview question, but the employer is probably trying to determine how well rounded you are. He or she is not making small talk that is for sure.

Answer this question keeping in mind to project a positive image. If possible, relate any hobbies or recreational activities to skills the employer might find valuable. For example, “I teach children life management skills – it is very gratifying to see their sense of self-confidence grow when they learn basic management principles.”

RRELEVANT, IRREVERENT, OR ILLEGAL

So many candidates forget to pay attention to their hallway behavior, or the behavior pre- and post-interview from the parking lot in and back out onto the street. You should be aware of not only your presentation and behavior, but what you communicate as well.

Employers may feel strongly about issues that are not necessarily legal or even relevant to ask in an interview. You may be caught off guard if you don’t think in advance about how to handle this type of query. Arrive with an agenda (the skills and abilities that match what the employer is looking for) and communicate that agenda at every possible opportunity.

10. How old are you?

Most Human Resource (HR) personnel would not ask this question, but a supervisor who is asked to interview you might. It may even come up in an informal, pre- or post – interview “chat.”

Some employers still discriminate against applicants who are too old or too young. Determine and address the interviewer’s concern without highlighting you didn’t answer than the actual question. Answer casually. For example: “Old enough to pride myself on my work ethic and to know when to ask questions of the right people.”

11. How much do you want this job?

Depending on who is asking whom, this question could give you the creeps! This is an example of what is most likely just a poorly framed question. The employer may be trying to determine your level of enthusiasm for the job – do you feel you are a good match?

Answer the intended question, “Tell me why you are the candidate we should hire for this position.” Clearly communicate your interest to the employer by saying, “So far this opportunity sounds perfect for me. Can you tell me more about ___________.”

12. What religion are you?

Again, HR might not ask such a question, but another interviewer might, especially if he or she is very religious. A Bible or other religious items displayed in the office might allow the employer a false sense of comfort with the inappropriate question.

It is important to remind you that a question is illegal if you are not hired because of your answer. The flip side is that if you share a strong religiosity in common and you feel comfortable answering the question- it could help you. If you don’t want to answer the question simply indicate that you are very anxious to get started with the interview and/or hear more about the position and the company.

13. What is your Facebook password?

This is a strange question, but employers do actually ask this! Social media and what you share on them have definitely been in the spotlight for hiring managers.

If this question comes up, state that it is your policy, for personal security, to never share any passwords. Reassure the interviewer that you are aware of the impact of social media on your professional life and the company’s business.

14. Are you married?

This question is also often asked during an informal chat period rather than as a formal interview question. Some employers view married candidates as more stable, others lean toward hiring unmarried people as they feel they will be available to work more hours.

If you feel your marital status may work against you, answer carefully. Use the stock answer, “Hmmmm, I can honestly say I have never been asked that in an interview.” OR “What are employers thinking about marriage in the work place these days?” Be sure you can carry it off without coming across as flippant.

15. Would you consider relocating?

Employers that have difficulty staffing undesirable locations may employ a kind of “bait and switch.” A job advertisement may indicate the job is in an ideal location (and the actual interview may take place there), but the job site is at an undesirable location. At some point during the interview this question may be asked as a bridge to disclose this fact to the candidate.

Answer this question by underlining your interest in the job and asking for more information. For example, “This position sounds like a great opportunity; can you tell me more about your potential needs in other areas?” If you have no interest in relocating you may want to seriously consider whether this position is a match for you.

16. Do you take any medication?

This may be a poor attempt to gauge any medical concerns or need for health insurance. An employer cannot discriminate against you due to a disability or health condition if you can do the job.

Answer this question carefully. You will want to stress that you can do the job without sharing private information that you don’t want to provide. Try to deflect this question by saying something like, “My health is under control.”

17. Do you like my ___________?

This can be a loaded question about anything off the wall. Interviewers are human and may interject their own agendas or needs into the interview. Even if it doesn’t make sense!

When in doubt clarify or ask the interviewer to restate the question. If it is irrelevant, this will give the interviewer a chance to regroup and save face. Either the question will be re-framed or a more relevant question asked.

LIAR, LIAR PANTS ON FIRE – NEVER LIE IN AN INTERVIEW!

It is imperative that you are always honest in an interview setting. Not only can even small fibs trip you up during the interview or in subsequent interviews, but it may be grounds for termination after hire. If your past is not perfect you may be tempted to shade the truth to enhance your chances of getting a job. This never works.

Make sure that your career and potential employer choices are realistic considering any blemishes in your background. If your choices are realistic, but blemishes in your background might prove challenging then develop answers to address those areas in a way that seems positive. Honesty in general is important to many employers, regardless of the industry or your circumstances.

18. Have you ever lied?

This very open ended question and one that is, ironically, designed to assess your honesty. Everyone has lied. If you say you haven’t – you are probably lying!

Answer this question by stressing your understanding of the importance of honesty. Relate your answer to the industry or the employer as much as possible. Illustrate with an example if you have a scenario in which being honest was difficult for you.

19. Have you ever taken any illegal drugs?

If you are not prepared for this question you could blanch or blush whether or not you have ever done so! It is always important to not lie in an interview.

If you can’t answer, “No.” to this question then carefully craft an answer in your own words that makes it clear you do not use or condone use of illegal drugs. Something like, “I do not use illegal drugs, no.” As always…practice, practice, practice.

20. Have you ever stolen anything?

Depending upon your industry this may very well be a legitimate question, but typically wouldn’t be asked this way in an interview. Ideally, you will be able to answer, “No.”

If you have an issue that may impact how the employer will perceive you then practice an answer that will make it clear that you know it is wrong to steal and would not think of doing so. For example, “At my last employer, stealing was a major issue. I didn’t steal from them and would not, of course, steal from anyone.”

21. Did you ever quit a job?

An employer asking this question is likely trying to determine honesty and how quickly you think on your feet. Unless you have only had one job you have had to quit one or more, of course!

Answer this question by stressing that you “regret ending any good relationship, but you have had to give notice to benefit your career.” This type of response shows your sense of loyalty and that you have goals.

The questions don’t seem so strange, once you know the answers! Good luck on your interview.

Creating Business Development Plan: Strategies, Examples & Sources.

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The Business Development Plan & Strategies are used to develop and stream in the right direction your overall business idea and is meant to support your initial Business Plan. In addition, business development strategy is essential in setting up an approach for developing new opportunities and creating new leads, either from existing accounts or by targeting new potential accounts and prospects, in order to close them.

The post is aimed to set the layout and cover main key points in creating a successful business development plan which can be used as a support for your Business Plan.

Let’s start by saying that the main object is ‘Strategy’, therefore you will be developing a practical and attainable set of objectives in order to surpass your targets.

Identifying main business strategy points:

There are several main key questions that you need to answer in order to establish the layout of the strategy and give yourself a good start. The key questions are: Who? What? Where? When? Which? Why? How?

The following is the explanation for the questions above:

Who – identify your potential target audience?

What – identify the best possible product or service (what to offer)?

Where – identify the operation location?

When – is the best time to approach the customer?

Which – workforce personal to use?

Why – would they be interested in buying from you?

How – will you retain them as a returning customer?

In order to answer all those questions effectively, you have to dig in to your current records and do data analysis. If you have records for the past twelve month and you have conducted regular account reviews every decade you won’t have any problem and will be fast on your track, however what if you didn’t conduct reviews or don’t have any records as you’ve just starting out?

If you’ve just started out your business or planning to start in the near future, you have a good opportunity to engage yourself into a market research practice which will help you in identifying the market and its potential. Market research and market analysis is a very important step as it’ll show you whether or not you should enter the market and will help you identify the potential of your market.

Outlining Customer Profiling:

A successful business development demands a solid customer profiling in order to select the best possible target to reach. Here are several important factors to work with:

– Business Sectors

– Demographics

– Size of organizations

– Financial Situation

– Psychographics

Identifying those sections will help you to analyze and create strategies for your successful business plan.

Up-Sale or transform old customers to New Opportunities:

The cost of finding a new customer is always higher than the cost of transitioning individual to the returning customer or retaining the customer. It cost several times more to target, develop a message and communicate that message to the potential target. Therefore, after developing a one-time relationship with the customer it is critical to continue your communique and to retain the customer for the future business. You have to grow your funnel by continuously growing the number of prospects and the number of existing customers. If the customer bought your major product you can up sale anything that will logically suite customer’s needs. For example, you’ve sold a phone system to a customer you can also sell peripherals because they serve the purpose of communication.

Uncovering and Creating New Opportunities:

There are numerous ways to target and create a potential interest from the customer to you; you can use marketing to target your audience. Here are several marketing methods that can be implied to find new prospects:

  • Internet Marketing
  • Email Marketing
  • Direct Mailing
  • Telemarketing
  • Lead Purchase
  • Researching existing Tier 2 and Tier 3 customers for potential conversion
  • Exhibitions, seminars, user groups
  • Referrals
  • Other forms of marketing

Be cautious as not all of the above might suite you or might be effective for your industry, but they will lead you into the ideas of how you can attract and what methods to use when trying to find new prospects. It is recommended to have marketing campaigns at least once in 3 months. Marketing should be a reoccurring and constant practice that you should be using for your business to grow. You have to experiment with various strategies and techniques to find the best marketing bundle that will work best for you. It is important to mention that there is no ultimate one practice that will be bringing you all the opportunities but at least several different practices that should make you successful.

Business Development Plan Example and Ideas:

It is your best bet to develop a Business Development Plan and review it every 2-3 month to identify what stage you are at and to see what needs to be changed in order for you to succeed more and what is successful right now.

You need a copy of all existing accounts to go over and to sort out what is logical to target. If you are just starting out, you might as well use all leads that you have or you’ll need to find all the leads to target.

Target all possible sources: business directories, online directories, websites, verticals, etc. At the development and growth stage, you must be adding a certain percentage of leads rapidly. Every week you must increase your funnel and work on the current leads. Growing you funnel doesn’t mean anything until you close the deal. Therefore, develop skills for closing deals.

After developing a certain amount of leads you must develop marketing strategy and message. Contact your prospects through the means of marketing.

You should be getting opinions of others, ask people who might know of what you are doing and know business side.

You can use a “SMARTER” mnemonic to set objectives and measure your success or failure (read more at Wikipedia):

  • S.pecific
  • M.easurable
  • A.chievable
  • R.elevant
  • T.imed
  • E.xciting
  • R.ecorded

Successful Business Development Strategy comes from developing your thoughts and constantly looking and measuring the results. It is critical to work hard on all the errors and things that don’t bring any positive feedback. Your strategy has to be supported with your action, which is the only way to track your results.

Summary:

It is important to set goals and to follow the plan; no goal means – no target to reach. You have to have a specific target to make sure you are where you want to be.

7 Management Practices to Improve Employee Productivity

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Improved employee productivity meaning better performance and growth of your business. Without employee productivity, there are no goals, tasks, and objectives to achieve. Anyone working for the company must be productive in order to successfully move business as an organization to the new level of business growth and development. If employees are not motivated enough there is a problem as the productivity level won’t be efficient enough to support daily business life and operation. There are several factors playing a major role in human productivity, here they are:

·         Motivation
·         Work tools
·         Achievable goals and objectives
·         Proper time frames
·         Environment
·         Training
·         Ergonomics

All factors play a vital role in one’s ability and will to achieve what needs to be done for the company. With all seven management practices to improve employee productivity listed above, let’s review one by one defining and speculating on how they can be used and what they will do for your company.

Motivation

It is well known that motivated employee does a better job in attaining set goals. When your employees are motivated they are willing to spend more time at work and do a better job. In addition, as several studies shown employees show more respect to their bosses if boss motivates them and pays his respect to the employees. There are many ways to motivate your employee: going from increasing salary for a good work, giving flexible hours, enhancing workspace, providing free holidays and days off to serving free lunches, taking teams out for fun things and etc. Motivation is a key player in every organization, you can use it to motivate people to work for you or you can use it to make people willing to quit and never come back.

Work Tools  

For any employee to achieve what’s needed for the job you have to provide the needed tools. As silly as it might sound by not all employees can provide the right tools for the right employee. For example, you hire a good graphic designer and give him 5-year-old software to produce graphics. With that software, he will be able to achieve something but it will not be at the same level as if would’ve given them a current version with new features. In addition, it is not rationed to even ask to work at the same level without given the right tools to work with. It’s the same as giving a screwdriver and telling to screw the nail.

Achievable goals and objective

All tasks that are given to the employee must be achievable and rational. You as a management link in the company have to establish an approximate time of delivery.  It is important to provide your employee with the right task to match his/her abilities. You cannot give tasks that you know your employee will fail as he/she lacks the knowledge in the area. Also, you cannot give tasks that are not related to the person’s area of expertise expecting them to successfully complete it. Make sure that all goals are attainable by the person you’ve selected for the job.

Timeframe

When giving a person a task make sure the task is set within a set time frame. The time frame has to be measured at the reasonable rate. You can measure the time that’s needed to complete the task by reviewing how long it took someone to complete it. If the task is fully new you have to assume time approximation, however, it is necessary to keep in mind that employee might take a little bit more time to accomplish it.

Environment

You have to realize that the work environment that one works in fully reflects on his/her ability to be motivated and the ability to finish the job. If you place your employee into a friendly environment where people work hard, create friendships, help each other, and stay focused on achieving high goals individual will be motivated to produce at the same level; opposite will happen if the environment shows negative behavior.

Training

Provide training and learning materials for your employees to stay focused and to learn more about the tasks, industry, and skills. With more training people learn more about what can be achievable; in addition, they learn how to achieve tasks in a shorter time with better outcomes.

Ergonomics

Office ergonomics is extremely important as it provides employees with a comfortable place to work at. It is known that well implemented ergonomic practice at the workplace can significantly enhance worker’s productivity. Provide your employees with comfortable workstations for better job performance.

Keep your employees motivated and happy, because they work trying to achieve the goals you set.

Be Better with Money : How to Control & Handle Your Personal Finances?

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TIP! Stay up-to-date with financial news so you know when something happens on the market. Americans mostly ignore news that is not focusing on the U.

It can be difficult to get a handle & manage your personal finances. You can save yourself from negative financial troubles by keeping a close watch on every aspect of everything that happens in your finances. Online banking and other new tools can make it easier for you, but you still must make an effort to track it manually. Learning how to be better with money is one of the crucial skill you need to master in today’s economy.

Protect your profits and invest capital. Set a rule for what profits you keep and what profits go into investments.

TIP! If a credit repair company guarantees that they can improve your credit history, be very wary. A lot of agencies will make general claims about their capability in repairing your history.

In this economy, spreading any savings you have around multiple locations is a sound strategy. Put some money into a standard savings account, but also invest some in stocks, invest some in equities, and even gold. Use a combination of several of these approaches to limit your money is safe.

TIP! Paying in full instead of getting into debt is the better option if you can manage it. Though certain debts are hard to avoid, including those for home and education expenses, it is important to stay away from incurring expensive, unnecessary debt such as credit card debt.

Don’t be fooled by claims that guarantee success in repairing your credit history. A lot of agencies will try to make general claims about their capability in repairing your credit. This isn’t accurate since there is no similarity to how your credit score is affected to how another person with credit issues. To claim that they can clear your credit completely is definitely a lie and no one should make this promise.

TIP! Talk to your bank to see if you can set up a plan that automatically transfers money into your savings account every month. This technique works very well if you want to save a little every month.

Patience can save you a valuable asset when considering your personal finances. It is quite tempting to run out and purchase the newest electronics immediately. If you can be patient and wait just a little while, those prices will go down by up to 50%. You will then have much more money saved aside.

TIP! You may want to consider getting a checking account that has no fees. You can find great options with online banks, credit unions and community banks.

The two largest investments that you will make in your life are probably your home and vehicle. Payments on principal and interest rates are sure to take the biggest chunk out of your monthly income. You may consider making extra payments to lower the amount of interest you end up paying.

Credit Score

TIP! If you are looking towards Christmas with a tighter budget than years past you may want to consider making your gifts. This will lessen the amount you spend shopping and can help you save a lot of money during the holidays.

It may be possible that your credit score while working to fix your credit. This should be temporary and isn’t a sign that anything you have done is wrong. Your credit score will rise as you take steps to improve your record of payment for your debts.

TIP! Pay the utility bills for your home on time each and every month. Paying them late could ruin your credit rating.

If you have a spouse who has a better credit record than you, the partner who has the strongest credit should be the one to apply for a loan. If you currently have a bad credit rating, take the time to build it with a credit card that you pay off regularly. Once the both of you have high credit scores, you can both apply for loans and share your debt more evenly.

Save a set amount from each of your checks.

A sale is not a good deal if you end up having to buy more groceries than you need.

Your car is a very important purchase that you have to make during your lifetime. You can sometimes find great deals on classified ads sites.

College Tuition

TIP! Track your spending each and every month and base your budget on that data. When looking at your monthly expenses, make note of high-expense areas where cutbacks should occur.

You should open a good savings account where you can sock away money to use in the event of an emergency. You should also put money away for long-term spending goals like college tuition, then use the money to save for college tuition or pay off a credit card balance.

TIP! Keeping track of your expenses and income is a key component of getting your personal finances in order. To create a personal budget, try listing every expense at the start of each month.

Tracking how you spend your money helps you to avoid overdrafts or other fees from the bank. You will find that your personal finances are a lot less stressful after you cultivate the necessary skills to manage them wisely.

Real Estate / Property Investment Tips for Beginners & First Time Investors

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Real estate is a wondеrful waу to рrоfіt․ It is іmроrtаnt that you undеrstаnd what real estate іnvеstmеnts аre all abоut in ordеr to do well․ We are going to provide best tips for successful real estate and property investment to make a profit even if you are a beginner. Stick with the article and read further.

If you рurсhаsе a рrорertу and nеed to makе rераirs, be wаrу of anу cоntrасtоrs who ask for monеу in аdvanсе․ You shоuld nоt hаvе to paу befоrе thе work is donе, and if you dо, you run thе risk of gettіng riрреd off․ At thе vеrу lеаst, nеver paу the full аmоunt ahеаd of tіmе․

Hirе a рrоfеssіonаl іnsрeсtоr to comе out аnd seе the рropеrtу уou’rе thіnkіng of рuttіng your mоnеу іntо․ You maу think that уou can just loоk ovеr thе proреrtу on yоur оwn to find рroblеms, but if уou’rе nоt trаіned you maу mіss somе things. When рrоblems arе fоund, you shоuld makе surе to get somе monеу off of thе prореrtу or hаvе thе owner fiх it fоr уou․

Stау awау from рrореrtiеs that arе at the bоttom of thе sеlесtіоns․ Whіlе thе рrіcе maу be goоd, уou maу have no buуers, mеаning уou arе stuсk with this prоpеrtу․ You want to рurсhasе рrореrtіes thаt will ultіmаtеlу get you thе best return for your monеу in thе shortest аmount of tіme․

Figurе out уour орроrtunitу сosts․ Yоu maу еnjоу rеhаbіlіtаtіng рrореrtіеs, hоwеver is thе аmount of labor rеquіrеd wоrth уour timе? Or wоuld you be bеttеr off sеаrсhing for thе nеxt oрроrtunitу? Оutsоurcе whаt you cаn․ This wіll lеt you frее up tіme and соnсentrаtе on morе іmpоrtаnt dеtаils․

Be a vіsiоnаrу in уour real estate рurchasеs․ Yоu can сreаtе instant еquіtу wherе vіrtuаllу nonе ехisted befоrе with a littlе сrеаtіvitу and hаrd work․ Fоr еxаmplе, a quiсk pаіnt job can put a рrорertу in рrіmе сondіtіоn for sеllіng, as cаn lаndscаріng․ A quiсk fіxеr-uррer can meаn a quick and рrоfitаblе sаle!

Manу рeоplе whо arе іntеrеsted in buying and selling real estate jоin real estate сlubs, and you shоuld too! In this vеnue, you will find a hіgh соnсеntrаtіon of реoplе whо arе intеrеstеd in thе рroрertіеs you havе to оffеr аnd/оr whо havе prореrtiеs on offеr thаt you maу reаllу want․ This is a grеat plaсе to nеtwоrk, sharе your business саrds аnd рromоtе yоur busіness․

Trу to іnvest in sevеral рroрertіеs in a sіmіlаr аrеа․ You will savе tіme and monеу on mаіntеnanсе and travel thіs way․ It аlsо allоws you to be an еxреrt in that real estate аrеa․

Аlways соnsidеr thе market if you arе loоking to buy рrорertу to turn arоund and rеsell it․ It сan be rіskу to іnvеst in a market that is flооded wіth аvaіlаblе prоpеrtіеs․ You don’t wаnt to be stuck with sоmеthіng that you hаvе to sell at littlе or no рrоfit․ Undеrstаnd thаt уou mау havе to wait to get thе best рrіce so mаkе surе уou can do that․

Rеmembеr that both gains and lossеs arе inеvіtablе when you іnvеst in real еstatе․ It is сruciаl that you don’t let anу lows makе you givе up․ Just stау реrsіstеnt to find suссess․ Be рersіstеnt in уour real estate studiеs, trу new іdеаs, when pоssіblе and уou wіll suссееd․

Nevеr іnvеst in рrореrtіеs that you cаn’t afford․ If you аre investing in rеntаl рroреrty, уou shоuld be ablе to paу thе mоrtgаgе еvеn if therе arе emрtу units․ Your рrоspеctеd rеntаl іnсоmе shоuld сеrtаіnlу eхсeеd yоur mоrtgаgе․

Dоn’t ехpeсt to get rісh оvеrnіght in real estate іnvestmеnt․ On thе соntrаry, it maу tаkе up to a dесаdе for your invеstmеnts to reаllу рaу оff and manу nеw to the business fail to realіzе thіs․ With sоmе ехсерtіоns, you nеed to be in thе роsitіоn to hоld yоur рrорertіеs bеforе sеeіng anу maјor рrоfits․

Do not allоw your еmоtіоns to get in thе waу whilе you arе nеgоtiаting․ Κeeр in mind that homes you buy as invеstmеnts are not рlacеs wherе you аrе going to livе․ Νеver get toо еmotіоnal over a рroрertу bесаusе you cоuld end up mаking lеss mоneу in prоfіts․ You cаn еаrn morе іncomе by usіng this аdvicе․

Dеtеrmіnе whiсh tуреs of buіldings arе easіlу maіntаіnеd․ Buying thе prорertу is not thе onlу pаrt of a real estate іnvеstment․ You havе to thіnk abоut hоw yоu will maіntаіn the рrоpеrtу in оrder to sеll it latеr․ For еxаmрlе, a singlе stоrу home is еasiеr to takе care of than a hugе multі-famіlу prореrtу․ Ѕtіck to thіngs that arе wіthin your budgеt․

Real estate is onе of thоsе thіngs wherе it helps to havе a netwоrk of рeорlе whо аrе your “gо to” реоple․ Yоu should know somеоnе whо can give you a quіck аррrаisаl of a struсturеs, whethеr theу havе deер flаws undеr a рrettу fасаdе of раint or havе оther faults thаt cоuld end up соstіng уou in thе end․

Your rentаl cоntrасt shоuld inсludе thе rеquіrеment of a security dеpоsіt․ This рrоteсts уour іntеrеsts if yоur tenаnt lеаvеs your рrореrtу in an unіnhabіtаblе stаtе whеn he movеs out․ Thе соntraсt gіves you thе rіght to keeр the security dерosit in ordеr to hirе a clеаning servіcе or a repair sеrviсе to fix thе рrоblems․

Lеarn as muсh as you can bеforе mаking уour first іnvеstmеnt․ Thеrе аre a ton of boоks avаіlаblе on real estate іnvestіng․ Рlus thеrе arе mаny оnlinе (аnd оfflіnе) соmmunіtіеs оut thеrе whеrе real estate іnvеstоrs shаrе thеir best рrасtiсеs․ Thе morе you learn, the bеttеr сhаnсе that уou won’t makе anу critісаl еrrоrs․

Dоn’t nеglесt thаt taх bеnеfits of real estate invеstmеnt․ Set up yоur real estate іnvestmеnts in аррroрrіаtе LLC or S-сorр lеgal еntіtіes․ Do so verу eаrlу in gettіng invоlvеd in real estate іnvеstіng․ You do this eаrlу to maхіmіzе yоur lоng-tеrm benеfіts and bесаusе thе longer you wait for thе morе соmрlісаtеd it gеts to do so․

In соnсlusіоn, manу реoplе hаvе madе extrа іncоmе by becоmіng real estate іnvеstоrs․ Hоwеvеr, if you want your invеstment to paу off, you nеed to knоw all you can аbout it․ Тhis аrtiсlе has offеrеd tеrrіfiс аdvіcе for brеаkіng intо thе world of real estate іnvеstmеnts․

How to Create an Online Marketing Campaign

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For everyone who is looking to upgrade their business, tricks to actually reach that point are pretty simple; internet is the thing these days and unless you are web-present, it’s pretty much like you don’t exist. But you already knew that, right?

Regardless of your company being one of those small entrepreneurships or a large company scouting big clients and hitting it high, your online marketing campaign has the ability to either make or break the business you’ve spent years building.

To prevent that from happening, we are giving you some of the most amazing tricks and hacks to stir you in the right direction:

Identify and create your target audience

Sure, we understand the urge to get as many people as possible; however, this may not be the best approach in this or any other line of business. Knowing the people you are working with, or better – knowing the people you are creating for is everything. Once you are firm on who your target audience is, you’ll be sure to do the best you can to make them happy and think about their needs beforehand.

Think about your customer; try figuring out what may be the thing they’ll type into a search engine when looking for the type of service that you offer. Once you are on top of that, you’ll get your marketing strategy directly crafted for and linked to the people who are willing to commit to a purchase, sign up or contact you directly.

One exercise that helps to place you in your customer’s shows is to develop a buyer persona.  Think about what age they are, what stage of life they are in, and what goes through their mind on a daily basis.

Envision “places” to reach your customer

Internet seems to be the word of day… or life, better! With the social media as popular as they are, it’s fairly easy to find people that will love your product/service. Still, while everything may seem bubbly – truth is – you need to be clever what social media platforms to opt for, that is – choose the ones that agree with the type of business you are doing. Sharing blogs on Facebook, Twitter and LinkedIn will get things going, and expanding to Instagram, Pinterest and YouTube would be the ultimate goal.

Naturally, not all types of business can operate on these social networks which is why you need to plan out where to “approach” your customer – after you’ve decided who that customer is, obviously (see No 1).

Invest in Web Design

We are all visual creatures and if we don’t like what we see, we simply don’t want it. The key to keeping your business successful is, apart from maintaining a strong presence online – having a well-designed website that will agree with the majority’s tastes and trigger interest.  A well designed website is the foundation for your entire campaign, and it will encourage consumers to take action, no doubt.

Websites should be user-friendly, nothing too complicated or too simple; the design should be appealing enough to make visitors stay, a mobile-responsive design with other optimization techniques. Again, make it interesting – but don’t push it.

SEO is everything

Search engine optimization is the invention you can be sure will help skyrocket your business’ success. SEO is meant to help businesses rank higher in the likes of Google, Bing and Yahoo. You are probably familiar with the saying “Where do posts go to die? Second Google page” – well, that’s what happens with a SEO gone wrong! Using SEO properly may condition how well you fare over your niche competitors.

Also, what seems to be working amazingly for most companies is combining SEO and content marketing, as it appears to be getting the best results, as these SEO results from Online Marketing Gurus show. For instance – if you are posting a blog about your latest product, you’ll want to give it a proper SEO touch up so it can branch out to various niches. That way you are getting the attention from many potential customers and are, ultimately, finding buyers/consumers!

Remember Your Email List

Once your blog gets its full speed with its regular updated and exciting content, copy and paste the best parts of it into an email marketing campaign (such as an e-newsletter); further, make sure you include links back to your blog. This email strategy will send traffic back to your website, just as sharing summaries or teasers through social media would.

Also, your readers will have the opportunity to like, comment on your article and, finally, share it –  all of which helps with your website SEO.

Marketing is Everything or Everything is Marketing

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20 years ago the Harvard Business Review published what became one of the most influential pieces of business thinking on the subject of marketing. We examine how much of this is still relevant today and speculate about the trends shaping the future of marketing.

‘Marketing is everything, everything is marketing’ by Regis Mckenna was written at the absolute zenith of post-war mass marketing. In an age that was pre-internet, pre-social media, predatabase and pre-marketing analytics, McKenna’s ideas now seem very prophetic. And it’s no surprise the author went on to become included in the San Jose Mercury News‘ Millennium 100 as one of the 100 people who made Silicon Valley what it is today.

From big marketing to little marketing. Perhaps the only change to Mckenna’s original title would now be the addition of a single word – “little” – since today marketing is about every little thing; littler audiences, littler offers, littler messages, littler media – and tellingly, littler budgets. A function that started life being the organisational face for mass audiences now has to be a slightly different face for each sub-set of audiences that are getting smaller all the time.

Marketing’s nay-sayers argue that the boundless multiplicity of audience definitions in a digital age is beyond marketing’s ability to keep up.  Its evangelists argue the opposite, that marketing stands in the face of organisational incoherence that will arise if there’s no clear plan to work with the worlds of Twitter and Youtube. So who will be proved right and what will the status of marketing be by 2020?

One of the biggest problems marketers have always faced is that nobody really knows what they do, apart from other marketers that is. The function of marketing has in truth never been resolved, as it varies widely from category to category and brand to brand. In some organisations its role is to act as the voice of the consumer, in others it is seen as a type of organising principle for the business, like a virtual glue that keeps businesses and brands focused on customer needs.

This ambiguity about what marketing actually does is contagious. Research conducted by the Chartered Institute of Marketing shows that of all the operational disciplines marketing is the least understood within the organisation. Imagine the same thing being said about finance, operations, sales, IT or HR.  No other discipline has such constant pressures of self-justification, no other such endless speculation about its financial outcomes or its effectiveness at linking with other business activities.

In some respects criticism of marketing is inconsiderate. Since it is equally true that few other disciplines have to embrace the type of systemic change that marketers now face. All its life marketing has been at the hot seat of innovation and new ideas, in many cases driving new fads and techniques to engage audiences. However the temperature of this seat has risen exponentially. By 2014 21% of all marketing spend will be devoted to interactive channels (display, mobile, email, social,, search) and both the tools and the language of marketing will move on accordingly. According to Steven Rosenbaum, author of Curation Nation, they already have. Rosenbaum says “newsmastering”, “curation”, and “engagement marketing” are now the dominant trends in online marketing, terms that would have made little sense even just a few years ago.

To add to the problem of ‘what’ marketing does and ‘how’ it is done is added perhaps its biggest challenge, which is ‘who’ does it. As an operational competency marketing departments have become notorious for the speed at which its key officers move on and its key workers become seasonal sub-contractors brought in according to need. A discipline that badly needs its advocates is in effect starved of evangelists …

An even bigger element to the ‘who’ problem is that Regis Mckenna is still quite right to argue that marketing is everyone’s business. In fact, the democratisation of media created by the internet means that marketing has literally become everyone’s business. The maxim that new businesses are 1% innovation 99% marketing has been given a much longer shelf-life by the explosion of free marketing channels, in turn making a sensitivity to marketing a key competitive weapon.

Where is the payback?. One of the bigger ironies about marketing is that CFO’s are more likely to have a positive view about what marketing achieves than CMOs. Again, research by the Chartered Institute of Marketing shows that financial people have a surprisingly good appreciation of the importance of satisfying customer needs and a higher appreciation of the information produced by marketing departments on this subject than many CMOs. So why has marketing been dogged by an endless debate over the returns it generates and is there any likelihood that the next 10 years will see greater clarity in the debate about where marketing makes money?

Cynics might argue that any discipline that has to devote so much energy to proving its financial worth doth protest too much. And whilst the growth in recognition for marketing effectiveness has undoubtedly helped sustain marketing activity in established industries, this hasn’t dispelled the notion that the converse  (marketing ineffectiveness) can be lying in wait around the corner.

The good news is that if there is any certainty about the next 10 years it is that the information and intelligence generated by marketing activity will become a lot more sophisticated. Will Schnabel of Silverpop, the US digital marketing platform, says “smart marketers are acknowledging this and focusing on buyer-centric marketing programs that serve up the right information at the right time and in the right format.  And marketing automation is key because it enables you to effectively deliver behavior-driven, one-to-one messaging on a large scale”.

The bad news is that the same people that have to make sense of all this new data are the ones that populate the down-sized, outsourced operations that exist today.