The Internet has taken over the world very rapidly. As a small Business owner, it is really important to understand new & emerging trends. How people consume information has changed the way social media has emerged as a very quick source of information. According to Pew Research center , 72% of American Adults now own a smartphone up from 35% in 2011.
Small business often struggles with competing online with other. You don’t need to go all-out with online marketing and reputation strategy. If you want to build a buzz online about your business there are some basics you need to put in place.
Social Media have gained lots of attraction over the last few years. Social media can help you drive lots of traffic and sales. You need to have social media presence. Through Facebook, Twitter, Pinterest many people find you online for the first time. Through Social media, you can build a huge fan base. You can interact directly with your customers and ask for reviews and feedback.
Nice and easy UI/UX design is a necessity for the small businesses to thrive online. Your website is the virtual door for the user to explore your offerings. The website is the place where people can find you online. It is also a great way to generate new leads and contacts for your business. Nice and easy website design for your business can generate good leads for your business. Responsive website design enables a business owner to create a smooth experience for users across different devices.
You need to write a copy that sells. There is a proven sales copy formula that provides a journey through the selling process from the time they arrive on your website.
You need content, just not words. Valuable, engaging, shareable words on your website. Web site visitor’s attention span is very less. They want to learn and discover. So you need to write killer content to win over them.
- Write compelling Headline
- Establish Credibility of your product/ brand
- Add Testimonials
- Create Urgency
You need to focus on how your product or service will be able to solve the problem in a unique way.
SEO & Local Citations
Search Engines can drive you lots of free traffic. SEO makes your website searchable by search engine crawlers and users. You need do keyword research, write meta titles, meta description etc. on your website. Your potential customer will be able to find you with the keyword that you have optimized your website for.
Local citations are brief entries on your website on local directories or review sites. Sites such as Google Place Listing, Yelp, Trip advisor can be a good place to list your business. You need to make sure uniformity in the company name, address, phone number, email address etc. Local citations are really good for local SEO and online visibility of your website online.
You might have heard the term Inbound marketing or marketing your business with content. It is not just enough to provide good product or services at a good price. You need to attach lots of potential customers and visitors to get sales. A good content marketing strategy will not only earn your backlinks but also result in better SEO of your website. If you start creating a content with a smart plan you will get good business from your website.
Lead Capturing and Lead Nurturing
You have worked hard to design your website and market it. Now you don’t want your customers to leave your website without contacting your or at least giving their email address. You need to make it easy for the website visitor to give you their contact information. For example, you need to include email capture options on your landing page and services page. You can also include live chat feature as well. Capturing the lead is one part and lead nurturing is the other. Once you get the email address or phone number, you can start sending out an email with new product updates, industry trends, new happening etc. In this way, user will get familiar with your brand and may become paying customer.