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Advertising ways to boost your business

Muzahed I.
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Advertising ways to boost your business

Advertising is one of the most effective ways to make your products reach new customers and existing ones. With the stiff competition, new players and differentiation in the commodity and service markets, it can be truly difficult to make your product to sale hence need for it. In fact, a recent survey has revealed that consumers are less likely to spend their hard-earned cash on products they know nothing about.

Anyway, what are the available ways of advertising?  There are two main ways to make your products market ready. The first one is using online means while the other is through offline advertising means.

Offline advertising

Offline advertising is one of the oldest means of advertising. In truth, this is the advertising most of us experience on our way to work. Here are some of the top ones.

Radio and TV advertising

If you thought radio and TV are dead, then you have to wake up sooner. Truth is that, these mediums have still alive and kicking. They’ve simply changed, adapted to new technology and become bigger versions of what they were a few decades ago.  If your customers are radio listeners and TV viewers, these mediums are some of the most effective ways to reach them.

The advantage of these mediums is the fact that they appeal to a more mature population with greater buying power and hence, best placed to reach consumers who can actually buy your goods or services.

Print media

Print media is one of the most dynamic ways to reach a greater number of consumers and can serve as a great advertising platform. The key to effectively finding space in this niche is narrowing down your display with the right customer base. If you find niche newspapers, bulletins, local notice boards, billboards, flyers, posters and others print media that can give your products ample exposure.

Online advertising

Online advertising threatens to wipe out the former (offline advertising) out of market, according to most experts. How true this statement is varied, but the fact of the matter is, some of your clients are online and it’s reasonable for you to meet them there. Some of the top ways to advertise online include:

Web Banners

Web banners are some of the most effective ways to advertise on websites and blogs with a readership that would be interested in your products. Even though most people feel that banners could be a waste of income, some huge brands report receiving decent and sustainable conversion rates based off website banners.

Search engine marketing

The search engines are another rich source of information and business leads if you advertise using search-engine click adverts like Google Adwords. Truth is that, although this can be quite expensive, you can still make decent sales through them, although achieving organic search engine visibility can be much cheaper, efficient and long term.

Overall, there is no perfect way to advertise a particular product. However, the best one for you is the one with your client’s ears, eyes and emotions. If you know who your clients, making an advertising platform choice can be so much simpler.

Image courtesy of KROMKRATHOG /FreeDigitalPhotos.net

An Introduction To Social Trading

Muzahed I.
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An Introduction To Social Trading

Social trading is one of the hottest buzz words in the world of trading at the moment. You can’t go to any major Forex website without seeing someone mentioning social trading or investment. Social Trading has the ability to radically change the financial markets, meaning people are understandable excited about Social trading.

What Is Social Trading?

Social trading has the potential to allow those without significant trading experience to make money from the financial markets. Social Trading allows individuals to see what positions other traders are opening in real time thus giving them the ability to copy that particular trade or all the trades that one particular trader makes. Many of the social trading networks currently operating allow individuals to see how other traders have performed in the past allowing them to make informed judgements in regards to which traders to follow.

The basic idea behind Social trading is very simple, those without the experience or skill to trade the financial markets can piggy back on the success of those who do have the relevant skills and experience. You may now ask ‘Why would successful traders share their secrets with others?’. Generally those who are providing the signals for others to follow will be rewarded in the form of commission for bring trading activity to a particular brokerage or the platform in question. This gives successful traders a reason to share their trades with others and often allows these top traders the opportunity to make a substantial second income.

Why Is Social Trading Attractive?


It should now be clear why social trading is attractive. Social trading makes the process of trading financial instruments much simpler than ever before, while also opening up access to the financial markets to many more people. Before the rise of social trading, if one wanted to try their hand at trading Forex or other instruments they would have to keep up with current financial news and learn about trading techniques. When it comes to social trading all one has to do is pick a number of successful traders and then carefully monitor their progress. Social Trading has therefore attracted a new breed of investor, one who is interested in making money from financial markets but doesn’t want to get to grips with trading themselves.

How do you start social trading? 

There are a number of different social trading platforms out there, all of which cater themselves to slightly different target markets. Those who are interested in the prospect of social trading should go out and research the different platforms before determining which platform is suitable for them. Of course some capital is needed to take advantage of social trading, though it is possible to dive in with no more than $50. However to be successful a higher initial deposit is probably going to help.

Can You Really Make Money From Social Trading? 

The answer is yes, I know of many people who have done very well out of social trading and I myself have had positive experiences with social trading. But as with all forms of trading and investment significant risk is involved. Many social trading platforms have introduced a number of ways to help traders reduce their overall risk. In order to be achieve ongoing returns from social trading, individuals are going to have to make sure they make diligent choices as well as carefully managing their risk. It does seem clear however that there are real opportunities to be had in the world of social trading.

Image courtesy of nokhoog_buchachon /FreeDigitalPhotos.net

Keys To Success In The Global Marketplace

Muzahed I.
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Keys To Success In The Global Marketplace

As the retail marketplace becomes increasingly globalized, your company can find new audiences for your products and services in these international venues. Gaining a foothold in these new markets may require eyes and ears on the ground and a personal approach to retailers and vendors in the target destinations. Professional relocation companies can help your business manage its global expansion plans and logistics requirements more effectively to produce a higher degree of success in these competitive foreign markets.

Preparing for the big move
Your company can create added buzz for your products and services by sending an advance marketing team to your intended destination. By pre-marketing your products and services before your arrival, your company can ensure a warm reception for these items in the new venue. Social media sites can be powerful tools for these situations that can allow you to reach prospective customers and make valuable connections in your newly expanded market area.

Breaking down the barriers to success
Depending on the chosen location, language barriers can sometimes cause miscommunications or misunderstandings in an unfamiliar environment. Regulatory issues can also create obstacles for your company. Enlisting the help of professionals in your destination country can help you avoid these barriers to your company’s financial success even before you arrive. Managers and legal experts can often provide valuable insights into the regulations, customs and inner workings of the business community in your new corporate home. Successfully navigating the cultural and regulatory difficulties in your new environment can help you to increase your profitability and to achieve your expansion goals more effectively.

Making the right connections
Finding the right suppliers and shipping solutions in your new working environment can be an important element of your company’s overseas success. Creating a workable supply chain to manage your retail inventory and deliver your goods to retail outlets quickly and responsively can boost your sales and your visibility with consumers. Establishing contact with the right vendors and distributors early in the relocation process can provide you with the structure you need to build a successful supply chain and winning marketing strategy in your chosen destination.

Enlisting professional help
The hard work of moving your company and its operations overseas is best accomplished with the help of experts in the field. International relocation companies can offer you the benefit of their extensive experience in moving abroad and can provide guidance for your staff members and administrators in managing your office-moving project more effectively. By planning your move in advance with the help of these professionals in the relocation business, you can ensure that every element of your company’s expansion plan has been managed properly from start to finish.

Making the right moves in the global marketplace can help your company achieve a wider reach and a broader audience for its product lines. By creating a comprehensive relocation, marketing and supply chain strategy before taking your first steps into the foreign retail market, you can ensure the best possible chance of success in your expansion plans and the most positive reception for your company’s products and services.

Image courtesy of nokhoog_buchachon /FreeDigitalPhotos.net

One of the most popular markets – the Forex Market

Muzahed I.
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One of the most popular markets – the Forex Market

Arguably one of the most popular markets, the foreign exchange market is an online platform which brings together buyers and sellers who monitor and trade in currency pairs. The enormity, liquidity and depth of this market require discipline and strategy if you are to achieve tremendous success trading in it. Some of the common terms likely to be encountered in the course of Forex trading are explained below.

Forex order types

Forex trading orders are made and processed through brokers. There are a variety of order types in currency trading and the main factor which determines the order type a trader will settle for is their trading style. Some of the common currency order types include:

Market order-this refers to a Forex order that is executed immediately following its placement at the current market price.

Limit order-this refers to an order that is executed when certain pre-agreed conditions are met. Before its execution, it is considered a pending order and it targets mostly a certain level of exchange rate.

Take profit order-this is a type of Forex trading order that closes an existing order when a special threshold of exchange rate is attained. It is mostly used by traders to lock in profits.

Stop-loss order-contrary to a take-profit order, this kind of order is defensive in nature. It closes an open position should the exchange rate move against you and reach a given level.

Resistance and Support Levels

The Forex market moves in oscillations with alternating up and down movements. Periodically the market moves up and then down forming a zigzag kind of pattern. Resistance points refer to the highest points reached while support levels refer to the lowest points reached when the market pulls back.

When the highest points are joined together using a straight line, they form a resistance level while the bottom points joined form a support level.

Time Frame

Currency trading involve the movement of a currency pair over a given time period. It forms an uptrend, downtrend or consolidation. Time frame refers to the duration of currency pair movement and it captures the trend, the duration and the prices. It should be noted that the prices recorded are lagging or past prices. Time frames vary from one minute to a whole week of currency movement.

The choice of one time frame over the other is majorly influenced by the trading goal to be attained. Due to the fact that time frames can give conflicting views for instance the daily time frame may show and uptrend while the hourly time frame may show a downtrend, multiple frame analysis is used. The longer chart shows the general trend while the shorter chart gives the trader an opportunity to enter a trade.

Swaps and overnight positions

Similar to commodity trading, currency trading also has positions. A position is basically a transaction. A position can be closed or remain open. A position that remains open for the whole night meaning it is not closed within the same trading day is known as an overnight trading position. Swap which is also called overnight interest refers to the charges paid or received for overnight positions.

The magnitude of a swap is determined by factors such as the weight of days, the number of open positions and the constant rate. The rate varies for each currency pair and for every BUY and SELL positions.

Image courtesy of worradmu /FreeDigitalPhotos.net

Becoming A Property Developer

Muzahed I.
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Becoming A Property Developer

If you want to become a property developer and you are wondering how to go about it, here are tips on how you can maximize your chances in property development.

Choose A Good Location
Most people think that they know exactly what this means but in reality they do not. A good location does not necessarily mean the finest area in the city rather it is somewhere on the environs of a fine area that can become part of the good area, in time. Things that determine a good property location include schools, green area and public transport.

Go To Auctions
Buying at auction is an excellent way to pick a bargain as long as you do not get emotional. Set a limit for yourself and stick to it and avoid being obsessed with winning at whatever cost. If you are smart at auction you can get very good assets.

Do Your Homework
Since property development is a dangerous business, you have to be very careful with how you go about it. This business can help you make a fortune but if you are not careful you could end up in losses that will get you into huge debts. For that reason, make sure that you conduct a thorough research before making any purchase.

The Right Seller
It is wise to look for a motivated seller when looking to buy property. Such a seller will offer you a good price as they really need to make the sale. You can get background information about why somebody is selling from real estate agents. For instance, anyone moving abroad, going bankrupt or getting divorced will want a quick sale, and this will definitely get you a good price.

Target the Ideal Buyer
You should always consider who your target audience is after you have renovated the property. If you are planning to sell or rent to students, for instance, it is pointless to spend a fortune on the best quality furnishings, but a professional couple might expect more. In case you are targeting a family home, consider the décor.

Keep Looking
Drive around and look for property within your area and this could just get you a good deal. If you find an asset in this way, it will most likely offer you a good price and you will avoid paying the fees. You can find lots of properties just by driving around.

Avoid Common Mistakes That Are Made By Amateurs
You should remember that property developing is very important and quite difficult and you cannot afford to get it wrong. Making wrong decisions on this could leave you entirely broke, or even bankrupt. This area involves adding value as well as developing value. There are many pitfalls involved in property development and you should be very careful.

Watch the Market
Finally, the property market is dependant on five key criteria: low unemployment, interest rates, demand and supply, low inflation and the very essential ‘feel-good factor’. Currently the market is beginning to slow down but the last few years were pretty good. This means that the future will be great for property developers.

Image courtesy of Salvatore Vuono /FreeDigitalPhotos.net

Deployment of Cloud computing: Advantages & Disadvantages

Muzahed I.
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Deployment of Cloud computing: Advantages & Disadvantages

With the advancement of information technology, putting your business online has long become something that goes without saying. It cannot be denied that internet helps in deciding the lifespan of the business and smooth functioning with greater ROI, while offering a multitude of services that are reliable and secure. One of the latest overwhelming innovations certainly is the service of cloud computing, which comes with an array of attractive features.

What is Cloud Computing?

Cloud computing enables businessmen to store and retrieve files or software in a remote way. This is a safe and secure method. This is an excellent feature that attracts the end users of each business and brings customers to your company.

Salient features of cloud computing – virtual servers:

  • Quick scalability:

Due to the scalability feature of cloud computing, all the businesses upgrade it very often. Thus, instant changes can be made making it more effective. Being a business owner, you can opt for extra bandwidth, processing speed, additional user licences and data storage options based on your requirements. This eliminates the need for implementing, costing or procuring a project as this system requires just an order that you can place directly to the vendor of cloud computing.

  • Predictable costs:

When you are opting for cloud computing, you can be assured that your costs are measured in advance and hence  would not go beyond your budget. You can easily calculate how much licenses you would need, the data space and the cost for fixed amount of bandwidth. This way, your employees have a lot of data space available, as well as instant access that helps in smooth functioning of businesses.

  • Array of resources available for business owners:

If you are one among the lucky entrepreneurs who have chosen cloud servers for your business, then you will have access to a number of services. You can have extra data storage space, more amount of bandwidth along with other cloud computing services as your business horizon expands. So, you don’t need to spend extra bucks to expand your business empire.

  • Resource pooling feature:

The multi-tenant model of cloud computing offers both virtual and physical resources, which can be assigned or reassigned depending on the requirements of your customers. You can seek this feature when you are buying this service from a service provider.

Advantages of cloud computing – virtual servers:

There are a number of advantages that cloud computing offers, especially to the business owners. These are:

  • Remote accessibility:

This advantage of such service requires a special mention as it allows you to conduct business in various locations at the same time. You need not restrict your operations to just one location. You can access the services from any location of your choice. You can gain instant access after specifying your ID and password and a few other security queries as this is a mobile service.

  • Eco-friendly service:

The tailor made services of cloud computing allow you to save a lot of paperwork and also help you conserve energy and reduce the energy costs. The reduction in the paper work literally means less cooling time for your computer and other electrical gadgets. Moreover, there will be no or less emissions, which is highly beneficial for your environment. As a result, your business can take a step towards the “go green” concept.

  • Strict level of security:

High degree of security is essential for any business to flourish. Since the data is only shared through a single server, each account is completely safe and only the right person having the authorization can access it. This way there are no instances of loss of data and the resources in hardware and software remain intact. What is more, the sophisticated backup facility makes sure that all information is completely available in times of need, such as during server crash or the system failure.

  • High level of flexibility:

You get to enjoy immense flexibility by opting for cloud computing with virtual servers for your company, especially when you want to expand it. There is no need to purchase specific infrastructure – the service provider will provide all the resources that you require. The most important thing is that it is so swift that you can access the new resources within a matter of few minutes.

Tim Phillips occasionally blogs on various financial and business related topics, since he believes that sharing the knowledge makes it easier for others to avoid all the pitfalls in finance management.

Image courtesy of ddpavumba /FreeDigitalPhotos.net

Best Renovations to Increase Your Home Value

Muzahed I.
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Best Renovations to Increase Your Home Value

Your home is a big investment. Over the years, you build equity in the home, and hopefully, when you sell it, it will have increased significantly in value and you will make a profit. However, when you live in the home for so many years, many of its features can age out and lose their efficiency or fall out of style. As a result, you may not be able to sell your home for its full potential.

There are many renovations you can make that will increase your home’s value so you can get maximize profits when you are ready to sell. Here are a few of the best renovations to increase your home’s resale value:

Energy-Efficient Appliances

You don’t have to include your appliances when you sell your home. However, if you do, you’ll increase its value. If you include energy-efficient appliances, you’ll increase it even more. Energy-efficient appliances such as a refrigerator, range, dishwasher or washer and dryer can help to save you hundreds of dollars per year in energy costs. When you sell, you pass on those savings to the buyer, which will make your house that much more attractive.

Energy-Efficient Windows

Energy costs are a constant drain on finances. Anything you can do to make your home more energy-efficient is going to increase its value. Windows and doors are a regular source of energy leakage. You can stop this by replacing your windows with energy-efficient models that are double hung, are weather proof and have other features. You’ll help your home to reduce energy leakage, and you’ll increase its value in the process.

Hardwood Floors

Carpet has fallen out of favor, and hardwood floors are now very popular. They are easier to clean, and they look more elegant. Of course, hardwood floors are also more expensive. However, you can get the same look with a laminate, lock-in floor that has the same look of hardwood without the price. Making this simple switch can add thousands to the value of your home.

New Cabinets

Your kitchen cabinets can make the whole look of your kitchen. With old, dingy and damaged cabinets, the kitchen will look very bad. By just replacing the cabinets, you can create a whole new look and can make your kitchen seem brand new. You’ll also increase the value of your house. If you don’t have the money to replace the cabinets, simply putting on a new coat of paint can be enough.

Landscaping

Curb appeal will instantly increase a home’s value. By doing a little landscaping, you can dramatically increase your home’s worth. Plant some nice flowers, put in some hedges, and tend your lawn. There are many possibilities for what you can do, from plants to landscaping lighting to paved walkways. Be creative and choose the options that work best for your home.

Making these improvements to your home can help you to protect your investment and to dramatically increase your profits come selling time. Consider these and other renovations to help you increase your home’s value.

Image courtesy of Archipoch /FreeDigitalPhotos.net

Trading Experience For Algorithms

Muzahed I.
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Trading Experience For Algorithms

Trading anything over a sustained period will produce a pattern and many people have tried to capitalise on these patterns by producing algorithms that tell traders when a trade is good or bad. Most of those algorithms are based on risk and return and trades are often hedged against to further reduce risk, but in reality, no algorithm can beat good honest due diligence on any trade. The problem is that high frequency trading (HFT) is preferred by both traders and markets because of the large profits and positive-growth encouraged by large volume or regular trades. The pressure to trade will often amplify the need for some kind of algorithm.

The Need for Another Trade

Anyone who has traded forex from home using MetaTrader or some other platform will know that the very nature of forex is high frequency trading because there are charges associated with positions held overnight. While you don’t get many individuals influencing the quoted prices, trading firms using HFT strategies are much fewer in number than regular traders, but the volumes they trade are what keeps markets vibrant and they have a great deal of influence on prices. They don’t need to be market makers to influence the overall trend on an index or at least with certain trading pairs.

The Writing on the Wall Street?

The problem with many of the high frequency trades taking place every day is the very algorithms which make them profitable. Lessons have not been learned and traders and institutions are still relying on algorithms to make their decisions. When Lehman Brothers collapsed due to a belief that their risk assessment algorithm was essentially a ticket to print money, we should have all stepped back and realised the error of our ways.

Lehman Brothers algorithm had enjoyed years of success trading according to a risk assessment algorithm, but the data they used to base the algorithm was taken over a thirty period that did not include incredible lows such as the great depression. Had the data showed how markets react under extreme pressure, Lehman Brothers could still be a leading name in trading today.

Fragile Position Exposed

The actual collapse came about when Lehman Brothers bought billions of Euro bonds from struggling countries with mounting debts, such as Italy, Greece and Spain. The bonds eventually paid off, but had to be sold on long before Lehman Brothers could capitalise on them because they had held onto large positions in the sub-prime mortgage market in the United States that was proving to be a bad decision.

The overexposure in both the US and Europe was highlighted when investor confidence slipped and Lehman stock prices plummeted. Some of the world’s best traders had fallen foul to over-reliance in an algorithm that had proven successful in what was a relatively short period even though it ran into years.

A Place for Pattern Trading or Algorithmic Assessment

The fact is Lehman Brothers’ fingers were burnt by their over-reliance on a formula, but that was not the fault of the formula. Had senior Lehman Brothers representatives actually done their homework in the manner all good traders should, there’s a good chance the catastrophe would have been avoidable.

The problem many HFT traders face is a lack of time for serious diligence to take place and that is why many of the trades are hedged by going long or short in the opposite direction to the main trades of the day. However, that leaves many opportunities for problems especially when you consider most large institutions have many hundreds of positions at any one time. It all boils down to the fact that there is no quick solution to being successful at trading. It requires an in-depth understanding of the markets to see continued success.

Image courtesy of worradmu / FreeDigitalPhotos.net

Year 2013 is the perfect time to invest in Dubai Real Estate

Muzahed I.
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Year 2013 is the perfect time to invest in Dubai Real Estate

The year 2013 is throwing up enough indications that Dubai property market is rocking and great recovery is on as more Property for Sales in Dubai is in sight. There is all round optimism and enthusiasm among investors that property investment in Dubai is set to be profitable this year. This hope is backed by the developments in 2012 that led to drastic recovery when many mammoth projects were launched and adequate supply of residential and business developments that rejoiced the investors.

Positive Trends

The recent property trends indicate that the average rent in Dubai’s residential property increased 16 percent in the first quarter of 2013 against the average rent of the same period in the first quarter (Q1) of 2012. The renewed buoyancy in Dubai’s residential sector witnessed by galloping rental rates (four per cent) on quarter-on-quarter basis is on the back of steady economic growth that followed the slump that came in a couple of years ago.

Dubai Marina Leading

The sales market was led by posh residential locations of Dubai—Dubai Marina; Palm Jumeirah; Emirates Living as well as Downtown Dubai. They together clocked 60 per cent transactions as an increase in volume terms. Dubai Marina had maximum transactions with sales constituting 25 percent.  In the case of premium apartment properties, residential rents in Dubai Marina surged by 4 per cent quarter-on-quarter basis and 19 per cent on a year-on-year basis.

The CBRE report also quotes that villa properties were showing upward trend in both rents and sales in the past five consecutive quarters. The upturn in business is a clear indication of rising consumer confidence backed by stable economic conditions and clear recovery.

Prices Up

Overall property for sale in Dubai is seeing a 30 percent spurt in average sale price in the segment of Dubai apartments when the first quarter of 2013 is compared to that of the year 2012.

  • From September 2012 to March 2013, the prices of ultra-modern villas jumped by 8.6 percent.
  • Prices of Mid range villas went up 14.7 percent.
  • Prices of modest villas  grew 20 percent.
  • All categories of low budget residential units had a price hike of 14.5 percent
  • High and mid range apartments registered a price spurt of 11 percent
  • The rentals of high range and middle range villas were up by 9.7 percent and 6.2 percent respectively, from September 2012 to March 2013.

Invest in Apartments

Investing in the Rental apartments in Dubai is a great option. As serviced apartments are becoming a great option for middle class vis a vis hotel stays, Investors are ready to put their money into these apartments. The demand for rental apartments is expected to double in the coming decade. The Freehold law introduced in 2006 by the Dubai administration was a watershed in allowing foreign investors to lease or own property in Dubai. This made real estate market of Dubai a lucrative destination for all investors.

One might feel like endorsing the views of experts that the Dubai real estate market will be heading for a consistent growth in the near future. So the current optimism bodes well for all types of investors looking to buy property in Dubai.

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