Marketing is everything or everything is marketing

marketing
20 years ago the Harvard Business Review published what became one of the most influential pieces of business thinking on the subject of marketing. We examine how much of this is still relevant today and speculate about the trends shaping the future of marketing. ‘Marketing is everything, everything is marketing’ by Regis Mckenna was written at the absolute zenith of post-war mass marketing. In...

7 Classic Packaging Designs That Will Never Get Old

Classic Packaging Designs
As most informed individuals realize, one of the major aims of many firms’ product packaging design is usually to spark a pleasant curiosity in their target market; they aim to do so in a way that will convince their potential customer into giving their commodities a try. It’s really as simple as that. The basis of this process is known as ‘what’s in it for me?’, which means that the potential...

Direct Marketing Company’s To Become Obsolete In 2014?

Direct Marketing
Trouble is on the horizon for companies that rely on Direct Marketing practices, as a result of new regulations that are set to hit European countries in 2014. These new laws will affect direct marketing activities in which companies carry out on a daily basis and could result in many companies to fold. New Direct Marketing Legislation The UK’s Information Commissioner’s Office stated that changes...

How To Increase Your Business Visibility On A Low Budget

Business
Needless to say, every person who starts their own business already knows that they will have to do a whole lot of marketing to make it work. You can have an excellent idea, but the world is full of excellent ideas, so you have to make sure that people know about your and consider it the best one. Honestly, the vast majority of products and services already exist in some form, and marketing and advertising...

5 Things To Remember When You Are Setting Up A Business

Setting Up A Business
Setting up your own business can be a great challenge. Being your own boss can give you a lot more financial freedom and help you manage your time more freely as well. But the process won’t be easy and requires you to work very hard and stay focused on developing your business. Here are five essential things to keep in mind when you are setting up a business. 1. Plan And Do Research The key to a...

Market Your Small Business Effectively

Small Business Marketing Company
Your small business has a huge advantage over the faceless corporations people equate with “big” business. A small business has a friendly feel, the potential to develop a relationship between you and your customers, and the opportunity to prioritize wisely at the beginning of your business growth. Big business has big budgets; small business has considerably less to spend, but can invest...

How To Make Your First Business Succeed

Make Your First Business Succeed
The business world is full of inspirational stories of successful people who finally made it having failed with previous ventures. Giants of the entrepreneurial landscape like Richard Branson and the late Steve Jobs, among many others, have history involving a failed initiative or bad idea before making it big. While there is nothing wrong with failing, indeed, it is usually the best place to learn...

How To Get Free Publicity For Small Businesses

publicity
If you are the owner of a small business, you are continually looking for every opportunity to generate publicity for your company.  Often, you may think that the only way to do that is to spend a lot of money on an advertising campaign, whether this is in newspapers, on television or radio, or through online avenues such as SEO or PPC. However, free publicity is just a whisker away from being available...

3 Marketing Must Haves for the Business Start-Ups

business start-ups
Last year in 2012, we saw a serious boom in the web-based start-ups and among the investors along with the venture capitalists. They all were sitting around the negotiation table with the blank checks and with an eager smile. The year 2012 all the experts said that – If you have a great idea then you could make many things happen in favor of you. If the idea gets into rolling then the story becomes...

Local Produce Vs. Global Brand: Which Do You Prefer?

brands
While the major brands dominate the global food supply, there has been a noticeable shift in recent years of consumers who look to source greater amounts of their shopping locally. We looked at some of the most popular grocery sectors across the world and evaluated whether going for a global brand or a local source was best. Sauces and Condiments These are some of the most common items that are sourced...
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