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Facebook Marketing: Drive Your Sales Using Facebook For Business

Muzahed I.
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Facebook Marketing: Drive Your Sales Using Facebook For Business

Facebook started off as a social media platform, so that people could interact with each other. Now, who needs interaction desperately? Let’s substitute interaction with engagement. Now does it ring a bell? Marketers, maybe?

Brands looking to create a top of the mind recall in the heads of the customers, businesses looking to grow, to acquire new customers and create an ever-lasting relationship with the existing ones. Facebook, with its vast user base, a number of engagement options and ease of connection, provides an ideal platform for all this and much more. It provides a base for the simplest, and yet the most powerful form of promotion, word-of-mouth.

What’s more? Having realized the opportunity, Facebook came up with Facebook for business, a dedicated service for brands to advertise and actually grow, with metrics to define this growth. Metrics, which are much more relevant in today’s world than the conventional ones. What many of us don’t realize today is the impact of our social lives on the decisions we take personally, and this impact is precisely what has led to Facebook marketing becoming a vital cog in the marketing mix of any successful brand.

With Facebook for business, the platform transgressed to a whole new level. It provides highly customizable promotion routes which can be used by both small and big businesses alike, custom made to suit the purpose of their advertising/promotion. In this issue we explore the world of Facebook marketing, and what it can offer to these businesses.

Dynamic Adverts:

Dynamic content is highly relevant in the ever changing scenario today. Facebook offers dynamic adverts for businesses that have large product catalogs. This has many benefits:

  • Increases success ratio: By customizing what products to show from amongst the catalog to which user based upon his likes, the promotions are much more effective
  • Scalability: The campaigns and adverts can be scaled up and down as per your requirement
  • A cross-device experience: The adverts are independent of the original touch point, providing a seamless experience to the user

In the end, it is all about targeted marketing, and with all sorts of data about user preferences and likes, Facebook offers a very powerful and methodical way to do so.

Facebook allows you to manage your own promotional campaigns and customize it as per your requirements via its Advert Manager Tool, and an app for the same. Let us learn about their features.

Targeting Options:

You can choose the target audience to which you want your advert to be conveyed on the basis of:

  • Location: country, region, postal code
  • Demographics: age, gender, language
  • Interests: movies, sports, music, reading, shopping
  • Behavior: the kinds of products/content which users view and finally engage with
  • Connections: people who like pages, apps, etc. through their connected friends

Features:

  • Custom Audiences: This allows you to connect to your existing customers on Facebook, on the basis of your contact list, your website traffic or app activity; ideal for engagement
  • Lookalike Audiences: An excellent way to attract new users, this feature uses insights from Facebook marketing to provide an audience similar to your best customers

Such kind of targeting is thus, both highly relevant and actionable, with various possible calls to action like – directions to your store, downloading your app, redirecting to your website or maybe even place an order directly. At the same time, it allows you to target social acquaintances of users who engage with your adverts, thus a more effective means to channel your communication.

Success and Result Measurement Tools:

One of the greatest positives in Facebook marketing is the provision of highly relevant metrics to gauge the impact of your adverts and campaigns.

Facebook terms these as Page Insights. These include:

  • Likes: It tells you how many people liked/un-liked your content; and the channel through which they did so.
  • Reach: It is a measure of total engagement with your content and includes likes, comments, and shares. It consists of both your organic reach and engagements via Facebook adverts.
  • Visits: Implies the user base which responds most to your adverts, their characteristics, and channel of engagement.
  • Posts: This monitors responses to your posts which include clicks and likes. It also gives an in-built option to boost your posts.
  • Visitors: Perhaps the most essential one, this allows to see the demographics of your user base and their times of engagement, allowing you to put up the right content at the right time for maximum visibility and effect.

Adverts Performance:

1. Track your daily expenditure on promotions and campaigns.
2. Run multiple campaigns for your business and monitor them all at one place.
3. Monitor your average cost per action, an excellent metric for gauging return on investment in campaigns for post engagement.
4. Each campaign can be individually monitored, with Facebook doing all the number crunching.
5. Gauge whether your adverts are really adding value or not.

Facebook Pixel:

This unique feature combines the best features of conversion tracking and custom audience, into a piece of code which Facebook advertisers and marketers can insert into the coding of their respective websites to measure and optimize their marketing attempts. It even allows Facebook to build suitable audiences for their advert campaigns.

Its beauty lies in the fact that it allows you to integrate your Facebook marketing efforts with your website, hence allowing you to streamline your adverts and their positioning according to the current dynamics of users that engage with your website. The functionality includes:

  • Cross-device conversions: Based upon the need for conversion optimization, this allows the marketer to trace the entire conversion process and at the same time provide a seamless experience to the user. It even measures the cost per conversion through your adverts.
  • Custom Audiences: This augments the custom audiences feature in that it finds your website visitors on Facebook and then includes them in your custom audience list increasing the probability of engagement and brand recall.
  • Traffic Analysis: It provides an analysis of your website traffic, providing you pointers to the section of population that is most likely to engage, and that you should target in future.
  • Projects your advert to relevant users only, engages with your website visitors after finding them on Facebook.

After all, creativity is the strongest competitive advantage any business can possess. Facebook offers you a medium to show your most creative side and at the same time ensure that it reaches the correct section of users, the one you intend to engage with. The best of both worlds, if I may say so. This kind of mass customization is exactly what businesses are looking out for today.

Thus, Facebook marketing is indeed a highly relevant component of digit marketing and will only grow in importance, and in terms of the value, it adds to businesses, as the modern man becomes more and more social. Hence this form of marketing cannot and should not be overlooked, as it promises an optimized approach.

7 Ways to Dominate the Job Boards

Muzahed I.
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7 Ways to Dominate the Job Boards

Competition for employees is fierce right now.

If you’re trying to fill positions, you might have been wondering if it was just you. It’s not. Unemployment filings are at their lowest point in 40 years – meaning nearly everyone who wants a job has one.

At the same time, there are more unfilled job openings than ever, and time to hire has been hovering around a record, between 27 and 29 days.

Sorry, didn’t mean to stress you out with those stats. But here’s the good news. Despite the fierce competition, a lot of people have been overlooking a simple way to optimize their hiring process and get better results.

Before you change anything else about the positions you’re hiring for, let’s have a look at the way you’re posting jobs. It won’t cost you a thing, and I’m willing to bet there’s a lot of room for improvement.

To help you post better jobs and dominate the job boards, I’ve got 7 easy tips that you can use right now, without spending a thing.

1. Write Job Ads, not Job Descriptions

Job descriptions are for describing the job for internal purposes. Job ads are meant to sell possible candidates on the job you’re offering. When you write a job ad, you want to think like a possible candidate and focus on details that will make them want to apply.

My next tip will show you how to find the details will work best.

2. Do Your Homework – Know What’s Important to Your Candidates

If you know exactly what it is that your candidates are looking for, what will appeal to them about your job, you’ve got a great way to get them interested in your ad.

There are a couple easy ways to get this information. One that I often recommend is doing a quick Google search that looks like this:

Intitle: forum [position you’re hiring for]

For example, if you’re hiring rocket scientists, the search would look like intitle: forum rocket scientist.

This will bring you to forums where potential candidates are talking. Look for posts where they talk about the pros and cons of the job, or gripes they have about their employers. See if there’s any common themes, and if you can counter them.

See the next section for more.

3. How to Hook the Best Candidates

Go to any big job board, search for the positions you’re hiring for, and just read the titles. My bet is that almost all of them are exactly the same. Most will have just the generic name for the position, some will have a few requirements – things that the employer wants – listed.

If you want to stand out, take that info you got from tip 2, select the detail that seemed most important to potential applicants, and put it in the title.

For example, if they were complaining about lack of paid time off, and you offer decent paid time off, you might have a title like: Executive Chef – Work for us and earn 15 days paid time off in your first year.

After you’ve done this in the title, do the same throughout the rest of your job ads – address as many of the typical complaints as you can, and talk about the reasons they’ll like working at your company.

4. What to Do When You Can’t Win on Salary

Sometimes the budget just isn’t there to compete on salary. But that doesn’t necessarily mean you have to lose out.

If you can’t beat them on cash, what else can you offer? Maybe you can be more flexible on your scheduling, offer a four day work week, offer the possibility to work remotely part of the week, or pay for a perk applicants will appreciate.

People care about a lot more than money – for example, a new parent might be willing to take a job that pays less than the competition if they can have more flexibility in their schedule or a shorter work week.

If you did the research in step 2, look closely at the complaints, and see if you can offer benefits or perks that counter them.

5. Try Changing Job Posting Locations

If you’re not having luck with your job postings after a rewrite that focuses on advertising the job, versus describing it, try moving your job board location. For instance, if you are posting your jobs in a small city, try posting them in the nearest big city instead. There may be candidates that want to move somewhere quieter.

Also, try posting to areas where people that do the job you’re advertising for are more common. For instance, if you’re hiring engineers, try posting in a region where there are a lot of engineering schools, or businesses that require engineers.

6. Stay Organized with a Tracking System

One of the toughest things to do when you’re hiring is to stay organized while you’re hiring. Most likely, you’re juggling 10 other things besides hiring, and you’ve got multiple candidates, all in different stages of the process.

Don’t let a great candidate fall through the cracks because you weren’t organized.

Use a great system for tracking applicants to make it easy for you to stay on top of hiring.

7. Know Where Competitors are Hiring

Use LinkedIn to see which of your competitors are making the best hires, then see where they’re hiring. One easy way to do this is searching for the company name, along with the name of the position.

Those 7 tips should give you a definite edge on the job boards. Strapped for time? Just read over steps 1, 2 and 3 before you make your next job posting. You’ll be shocked by the results if you try it.

Use This Strategy To Quickly Pay Off Debt, No Matter How Much You Owe

Muzahed I.
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0
Use This Strategy To Quickly Pay Off Debt, No Matter How Much You Owe

In today’s digital age, where with the help of money people can have all the facilities ranging from basic to luxurious. At times, some of these facilities don’t fit into a man’s budget, so the most common thing he ends up doing is getting a loan from the bank either through credit card or through other instruments available.  And the amount which he owes to the bank is the debt which he has to pay overtime. And after getting under debt the most common question he asks is: How can I be debt free as quickly as possible?

One can be debt free, if he plans his payments properly and knows where he has to stop. And if at times he gets over the line, he must know how to be debt free in a most efficient way. To be debt free, a methodical pragmatic approach is the smartest and the best and efficient way. If you’re serious about getting out as soon as possible and that too inexpensively follow the below mentioned steps:

01. Everyone’s committed to paying down the debt, but the best laid plans often don’t give the required results. One thing which helps a lot to avoid amassing of the debt is personal responsibility. When you know your personal responsibility and are committed to spending less than what you earn, you are less likely to fall in debt.

02. Until and unless you know where you stand, it’s tough to end up with an effective plan. And pay off your debt, you must know where do you stand financially after all the basic expenses. One must run his household as a business and tracking where every last penny is going.

03. Once you start tracking, you know what your needs are and what you want. As we all know human wants are unlimited, but to Identify and eliminate all the unnecessary wants will do away with the unnecessary expenses. One must put his needs before he wants. It’ll help him to save something extra every month which he can then allocate it to paying off small debts.

04. The best way to identify and track your expenses is to create a budget. At the start of the month, one must plan his expenses accordingly. A budget is not just a plan to track your expenses, but it’s a valuable tool which helps you control spending, and to save something every month.

05. Sometimes you always have an urge to make retirement contributions, but you ignore it, saying let’s enjoy the present and forget about the future. Yes, one must enjoy the present, but without affecting his future. When you create your budget, don’t try to boost cash flow by stopping automated paycheck deductions for your retirement savings plan. Eventually the tax breaks and future gains you’ll receive by building your retirement savings will be more than what you pay for an extra credit card interest.

06. The best way to plan your debt payment is to first pay down the debt which has the highest interest rate. Generally it sounds more appealing to pay down a debt which has a 0% interest as this only ask us to pay the principal amount. But a person forgets that a debt with 0% interest won’t incur any additional interest if he delays the payment when compared to the one with the highest interest. One must pay the highest interest rate debt first — regardless of how much you owe — but simultaneously making minimum payments on all the other debts.

07. Making multiple payments or paying something extra than the minimum will help you reduce your interest charges. Such payments would greatly reduce the interest paid on a long term debt.

08. Use your emergency fund, as paying down high interest debt with a low interest savings makes a good sense. One gets emotional when doing this but keep in mind that you’ll still have access to those funds. As when you are clearing your high interest debt, by the end of every month you’ll have something extra to add up to your savings.

09. Apply all your extra income towards paying your high interest debt, until you’ve completely paid it off. Such income must be diverted to pay down your highest-interest debt balance.

10. Once you know where you stand and if you have time in hand, find a way for some extra income if you have time. And money earned from there can be used to nullify you debt.

Staying away from any kind of debt requires discipline and planning and so does clearing the same. Once you know your personal responsibility and commit yourself to get back on track with your financials, you’ll soon discover it’s not that hard to do so regardless of how much money you owe.

CEO Of Starbucks, A US Based Coffee Shop Globally Famous Shares Some Valuable Business Lessons

Muzahed I.
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0
CEO Of Starbucks, A US Based Coffee Shop Globally Famous Shares Some Valuable Business Lessons

If someone asks you where to find the best coffee the answer unanimously will be STARBUCKS. The brand with a twin-tailed mermaid as its mascot is basically a US based coffee shop which is famous worldwide for its remarkable and unbeatable coffee. The CEO of Starbucks Howard Schultz gives the following 12 hot business lessons for its success.

Mission Along With Vision

According to him, having a vision for the product is of utmost importance. Starbucks has one simple mission – To inspire and nurture the human spirit–one person, one cup, and one neighborhood at a time. Having a mission helps you serve better to the community. This has been Starbucks’ mission since its inception and has helped draw and build a lot of customer relationships.

Starbucks has served many- people of diverse age groups, professions and locations. Some drop by just to relax over a cup of coffee or maybe to have a small business conversation – Starbucks has been a popular choice.

Inquisitiveness About Customers

In order to fully satisfy their customers, Starbucks employees often ask questions to the customers regarding their choice of items they wish to purchase. This is a good way to build customer relations. Not only they get to know about their customer, but also are able to help them out with their final choice or decisions.

Know Your Customers and Employees

It always pays to know your employees and customers. If a customer is a regular, knowing about his likes and dislikes would help you serve him fast and better, especially in this era where there’s a shortage of time. It creates a good impression regarding the service and to experience it again and due to the credibility, the customer returns back again.

Knowing employees proves to be advantageous as you can tap or extract the maximum potential. You never know what they are capable of achieving. For example, Starbucks’ popular – Frappucino was an employee’s brainchild.

Let Innovation Take Over

What innovation could one think of when it comes to selling coffee? If you’re of this opinion then you’re mistaken. It’s best for a company to remain true to its roots, but innovation once in a while does magic. Realizing that presence of internet would increase the number of people stepping in, Starbucks let innovation step in by introducing WiFi at all its cafés.  Another example would be allowing payments through iPhones and delivery services for coffee. Who would not want their loved coffee to reach them without actually going to the café?  These strategies were undoubtedly sales boosters.

Be Responsible For Your Own Action

If ever a customer is served the wrong order at Starbucks, it is ensured they get the right order without any questions or hassle. No one is perfect. Everyone commits mistakes. The difference here at Starbucks is that mistakes are accepted with a smile and rectified immediately with unbeatable professionalism. It makes the overall customer experience more pleasant and results in repeated visits by the customers.

Choose The Path Less Taken

Starbucks has chosen to go against the grain. Most eating outlets follow traffic patterns, competition strategies and even demographic factors to choose the location. Starbucks, on the other hand, has chosen a different path. They have centers at every corner. Faced by the danger of self cannibalization, they took the risk of setting up cafés in clusters. It resulted in a domination of the brand amongst the customers. Instead of loss, all they incurred was more and more profit. Playing safe always is not the right thing to do.

Embrace Social Media

Social media has a very important role to play when it comes to brand image building or publicity. It is one factor that might create or totally destroy the face of a company. Starbucks has very gracefully embraced social media. It has used Instagram as the means to communicate its story, to build its image by showing people gleefully sipping Starbucks coffee. Most of its image building has been through clever images being shared on social media sites and apps. It’s something to rely on, not something to be afraid of.

Avoid Overlooking

Starbucks firmly believes that everything, from the coffee to the snacks, from the furniture to the decor, from the hand wash to the toilet paper – everything is important to make the overall customer experience memorable. Nothing should be overlooked or classified as unimportant.

Collaborate, But With The Right People

Starbucks believes in the virtue of collaboration. When you expand and have more people and perspectives on the team, work is better and easier. But it is imperative to choose the right people to collaborate with. With the right people on the team, be it a nonprofit or a complementary business, you are bound to gain.

Consistency

Being consistent about the quality and service is crucial. Whichever store you enter, you should have the same welcoming customer experience as well as the delicious food quality. It plays a critical role in building and nurturing customer relations. It acts as a source of credibility and helps create brand loyalty.

Brand With The Surroundings

Starbucks has this unique ability to serve the exact same product in totally different ways depending upon the surroundings. For example, a café in Disney land will serve in a way totally different from a one at the beach giving an impression that it’s more of a local brand than a national brand which resonates with its mission.

Choose The Right Leaders

Choosing the right people to lead is imperative. It frames the direction where the company is headed. With the right leader, you can reach great heights of success whereas not having a one might result in downfall.

5 Reasons to Apply for an Unsecured Personal Loan in India

Muzahed I.
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Today, an increasing number of people are availing personal loans for their financial requirements. Whether for individual or business needs, an unsecured personal loan can be utilised to meet different monetary requisites.

Various lenders have also made it easier to access this loan by reducing the approval time, providing more features, and minimizing the documentation procedure.

There are 5 other reasons why you should avail personal loans.

01. You can get these loans within 24 hours

It takes only 24 hours for leading financial organisations to disburse the loan amount. Hence, these are one of the most viable funding solutions at times of medical or other emergencies.

Many prefer swiping their credit cards for immediate cash; however, credit cards come with higher interest rates in case the bill remains unpaid after the due dates. Furthermore, utilising more than 30-50% of your limit will lower the credit score.

So, these unsecured loans are more affordable alternatives to credit cards.

02. You can get up to Rs. 25 Lakh

A personal loan can provide you with funding of up to Rs. 25 Lakh.  You can use this amount for a multitude of purposes.

People prefer using unsecured personal loans for the following reasons other than medical emergencies:

  • Higher education

An MBA degree from top institutes like IIM and XLRI will obviously come with high tuition fees along with other charges. These high tuition fees are not only exclusive to MBA or engineering fields, but also to other higher education degrees from renowned Indian or foreign institutes.

So, apply for a personal loan and take advantage of its competitive interest rates to fund your higher education.

  • Wedding

Those planning to host a grand wedding soon can apply for these unsecured loans to cover all expenditures smoothly. As these come in higher amounts, you can cater to various needs including pre-wedding shoots, booking the venue, shopping (outfits, jewellery, gifts, wedding essentials, etc.), wedding caterer, and more.

  • Exotic vacation

If you are planning for a holiday in India or overseas, finance your trip conveniently with personal loans. Again, utilise the amount for booking transportation and accommodations, shopping, food, and other miscellaneous expenses.

  • Debt consolidation

At times, you may come under debts that you find hard to pay off. That is when you can avail a personal loan to consolidate all debts and avoid paying the higher interest rates. Personal loans come with attractive interest rates that make your EMIs affordable. If you are pondering on how to calculate personal loan EMI, use a personal loan EMI calculator online to find your EMIs depending on your loan principal, interests, etc.

03. The eligibility criterions are easy to fulfil

The eligibility criteria for a personal loan are simple but different for salaried and self-employed individuals.

  • If you are employed, you have to be between 23 and 58 years of age and employed with an MNC or public/private enterprise.
  • You have to be between the ages of 22 and 55 years and have a business vintage of at least 3 years if you are self-employed.

04. You have to provide only a few documents

KYC documents, address proof, bank account statements, salary slips (salaried), proof of business (self-employed) are the only documents required for a personal loan. Thus, the personal loan approval process also becomes considerably faster.

Note: Self-employed individuals may have to provide other documents like income tax returns and audited business turnovers.

05. No collateral advances

As already mentioned, personal loans are unsecured. Hence, you don’t have to provide any asset as collateral or a guarantor for availing these loans.

An unsecured personal loan is, thus, a viable solution for financing various reasons. Make the best of it with calculated EMIs and a well-managed personal finance plan.

The Company Men (2010) – Watch the Movie Online

Muzahed I.
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0
The Company Men (2010) – Watch the Movie Online

The FP Top Pick on Entrepreneur/Business Movie:

Watch the movie The Company Men Here.

About the Movie

In the movie ‘The Company Men’, Bobby Walker (Ben Affleck) is a young executive at a shipping and manufacturing conglomerate. He has the American dreams: great job, beautiful family, shiny Porsche in the garage. He works hard and is on the fast track to the top. But all on a sudden his dreams are broken down into pieces. His company goes through a few rounds of layoffs, so Bobby and colleagues Phil (Chris Cooper) and Gene (Tommy Lee Jones) find themselves on the unemployment line. Bobby tries to get back into a busy job life, but he couldn’t set his executive skills anywhere. Soon he realises that there is more to life than chasing the bigger and better deals. As the year unfolds, all three must redefine their lives as they struggle to survive in a hostile post-career landscape.

The movie released in December 10, 2010 (USA). It made 8.1 million USD in the box office.

Awards

Nominations –  Satellite Award for Best Supporting Actor – Motion Picture, MORE

Critic Reviews

With harrowing realism, The Company Men captures the raw, personal impact of the economic meltdown. Full Review…

Caryn James

Newsday

 It turns out that middle-ranking executives and even some corporate board members have feelings. Who knew?  Full Review…

Trevor Johnston

Tie Out

There’s also little sense of what these characters were like before reality came crashing down on them.  Full Review…

Calvin Wilson

St. Louis Post-Dispatch

This is a film without spark. The frustrations are real, but they are neither terribly entertaining nor enlightening. Full Review…

Tom Long

Detroit News

Notable Moments of the movie The Company Men – Watch Here Now!

Factory Scene

Phil Suicide

Carpenter Scene

The Company Men Ending

Quotes

Phil Woodward: Dress code pretty lax around here?

Bobby Walker: You should see casual-Friday…

 

[last lines]

Bobby Walker: We work as hard in here every day as we did when we were trying to get a job, we’ll be alright. What’s the worst thing they can do, fire us?

 

Phil Woodward: You know the worst part?

[a beat]

Phil Woodward: The world didn’t stop. The newspaper still came every morning, the automatic sprinklers went off at six. Jerry next door still washed his car every Sunday.

[then]

Phil Woodward: My life ended and nobody noticed.

HR Director: I’m confident all these dismissals will stand up under legal scrutiny.

Gene McClary: What about ethical scrutiny.

HR Director: We’re not breaking any laws, Gene.

Gene McClary: I guess I always assumed were trying for a higher standard than that, Paul.

Phil Woodward: I’ve got a kid in college and another one going in the fall. I won’t go back to the factory floor. I’ll take an AK-47 to this place first.

 

War Dogs (2016) – Watch the Movie Online

Muzahed I.
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0
War Dogs (2016) – Watch the Movie Online

The FP Top Pick on Entrepreneur/Business Movie:

Watch the movie War Dogs Here.

About the Movie

During the Iraq war, a young man Efraim Diveroli (Jonah Hill) from Miami offers his childhood friend David Packouz (Miles Teller) an opportunity to start an international arms dealing business and make big money. They utilise a government initiative that let them do business to bid on U.S. military contracts. The duos make huge cash overnight from arm dealings and living the high life. But they soon realise that making money is not so easy. The two friends get in over their heads after landing a 3M dollar deal to arm the Afghan Military. Without knowing anything they step into the dark world and start doing business with some very shady people.

The movie released in August 19, 2016 (USA). It made 86.2 million USD in the box office.

Critic Reviews

Gleefully irreverent, with a so-crazy-it-must-be-true vibe, this exuberant comedy manages to be wildly entertaining while simultaneously finding alarming cracks in the fabric of American society. Full review

Jeffrey M. Anderson
Common Sense Media

War Dogs is a profane cautionary tale about what happens when greed and cleverness inevitably undermine integrity in the pursuit of lots of money. Full review

Adam R. Holz
Plugged In

Wars Dogs is a solid movie, but only partly succeeds at blending Todd Phillips’ brand of bro-comedy with social/political commentary. Full review

Sandy Schaefer
Screen Rant

That rare thing: a based-in-reality movie that gives you a buzz. The film just about tingles with the antic pleasure of seeing people get away with things they shouldn’t. Full review

Owen Gleiberman
Variety

Notable Moments of the movie War Dogs – Watch Here Now!

Hustling for the American Dream

Falujah Scene

Triangle of death scene

Quotes

Henry Girard: I’m not a bad man, but in certain situations, I have to ask myself: “What would a bad man do?”

 

Efraim Diveroli: Everyone’s fighting over the same pie and ignoring the crumbs. I live off crumbs.

 

David Packouz: [From the beginning of the film, as Miles Teller’s character, David Packaouz, narrates over visuals of soldiers in war and as price figures of what a soldier’s gear costs are displayed] What do you know about war? They’ll tell you it’s about patriotism, democracy… or some shit about the other guy hating our freedom. But you wanna know what it’s really about? What do you see? A kid from Arkansas doing his patriotic duty to defend his country? I see a helmet, fire-retardant gloves, body armor and an M16. I see $17, 500. That’s what it costs to outfit one American soldier. Over two million soldiers fought in Iraq and Afghanistan. It cost the American taxpayer $4.5 billion each year just to pay the air conditioning bills for those wars. And that’s what war is really about. War is an economy. Anybody who tells you otherwise is either in on it or stupid.

 

Efraim Diveroli: When does telling the truth ever help anybody?

 

David Packouz: I thought you said that you sold like seized weapons to gun nuts on the internet.

Efraim Diveroli: Not anymore. Now I only sell to one gun nut.

David Packouz: Oh yeah? Which one?

Efraim Diveroli: The U.S military, motherfucker!… Wanna do a bong hit?

[“Jump Around” by House of Pain comes on]

 

Efraim Diveroli: [while cutting through the line at the airport in Jordan with David] Sorry. Don’t worry, I have to go first, I’m American.

 

Efraim Diveroli: Jordanian customs seized our Berettas.

David Packouz: What? Why?

Efraim Diveroli: I don’t fucking know, David! I dropped out of high school before they covered international diplomacy!

 

David Packouz: [Narrating] They called guys like us war dogs. Bottom feeders who make money off of war without ever stepping foot on the battlefield. It was supposed to be derogatory, but… we kind of liked it.

 

Efraim Diveroli: I think you should come work for me.

David Packouz: I’m against this war

Efraim Diveroli: This isn’t about being pro-war. This is about being pro-money.

 

David Packouz: So, I don’t get it. If there’s an entire defense industry, why would the Pentagon want to buy anything from you?

Efraim Diveroli: They don’t want to, they have to. Remember Little League? How, at the end of the season, they’d give out that big MVP trophy and that one kid would always win it?

David Packouz: Yeah, Evan Talbot.

Efraim Diveroli: Right. But then, one year, somebody’s mom complained? Then they had to give everybody a little trophy so they wouldn’t feel bad? Even that fat retarded kid. Robbie Friedman, got one. That’s kind of like what’s happening here.

David Packouz: I’m still confused, man.

Efraim Diveroli: The Pentagon fucked up when they were rebuilding the Iraqi Army. They gave all these no-bid contracts to Cheney’s boys, and they got caught. So Bush started this initiative to level the playing field and now every Pentagon purchase, every gun, every grenade, every bullet, gets offered to small businesses for bidding. And sure, the big dogs still get the big trophies. But the Pentagon’s got to give little trophies to all the Robbie Friedmans of the world.

David Packouz: So, basically, you’re a fat retarded kid.

Efraim Diveroli: Bro, I’m the fattest and most retarded.

 

Efraim Diveroli: [while impersonating an army officer to a weapons vendor on the telephone] You keep supplying the guns, we’ll keep killing the bad guys. God bless you.

Efraim Diveroli: All the money is made between the lines.

 

David Packouz: Do you seriously want to drive to Baghdad?

Efraim Diveroli: david, we’re gun runners. Let’s go run some guns.

 

News Anchor: Now to the question that has no clear answer. How did two twenty-something young men land a three-hundred-million-dollar Pentagon contract?

 

Efraim Diveroli: Iraq is dope. I’m thinking about getting a place there.

The Devil Wears Prada (2006) – Watch the Movie Online

Muzahed I.
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The Devil Wears Prada (2006) – Watch the Movie Online

The FP Top Pick on Entrepreneur/Business Movie:

Watch the movie The Devil Wears Prada Here.

About the Movie

A smart but sensible newly graduated girl Andy (Anne Hathaway) lands a job as an assistant to Miranda Priestly (Meryl Streep), the demanding editor-in-chief of a prestigious fashion magazine. Andy is a small-town girl who starts the job with her big dreams but the job getting harder to assist her diabolical boss Priestly. Her boss is powerful, influential, and commands the entire fashion industry at her fingertips. Andy starts to thinking about her ability to survive her terrible journey as Miranda’s whipping girl.

Actually, The Devil Wears Prada is based on a  narrative by a woman who worked under Vogue’s editor-in-chief Anna Wintour.

The movie released in June 30, 2006 (USA).

Critic Reviews

This smart and funny creation is not just wish-fulfilment for the Sex And The City generation, it’’s a Wall Street for the 21st century. Full review

Helen O’Hara
Empire

A princessed-up interpretation of Lauren Weisberger’s novel about ‘Vogue’ editor Anna Wintour. Full review

Tom Neven
Plugged In

Sometimes over the top and sometimes sentimental, Prada is most notable for Meryl Streep’s remarkably subtle performance as super-diva Miranda Priestly. Full review

Cynthia Fuchs
Common Sense Media

Notable Moments of the movie The Devil Wears Prada – Watch Here Now!

Andy’s Interview

Gird Your Loins!

Everyone Wants to Be Us

Andy Gets a Makeover

Quotes

Miranda Priestly: [Miranda and some assistants are deciding between two similar belts for an outfit. Andy sniggers because she thinks they look exactly the same] Something funny?

Andy Sachs: No. No, no. Nothing’s… You know, it’s just that both those belts look exactly the same to me. You know, I’m still learning about all this stuff and, uh…

Miranda Priestly: ‘This… stuff’? Oh. Okay. I see. You think this has nothing to do with you. You go to your closet and you select… I don’t know… that lumpy blue sweater, for instance because you’re trying to tell the world that you take yourself too seriously to care about what you put on your back. But what you don’t know is that that sweater is not just blue, it’s not turquoise. It’s not lapis. It’s actually cerulean. And you’re also blithely unaware of the fact that in 2002, Oscar de la Renta did a collection of cerulean gowns. And then I think it was Yves Saint Laurent… wasn’t it who showed cerulean military jackets? I think we need a jacket here. And then cerulean quickly showed up in the collections of eight different designers. And then it, uh, filtered down through the department stores and then trickled on down into some tragic Casual Corner where you, no doubt, fished it out of some clearance bin. However, that blue represents millions of dollars and countless jobs and it’s sort of comical how you think that you’ve made a choice that exempts you from the fashion industry when, in fact, you’re wearing the sweater that was selected for you by the people in this room from a pile of stuff.

 

Emily: Andrea, my God! You look so chic.

Andy Sachs: Oh, thanks. You look so thin.

Emily: Really? It’s for Paris, I’m on this new diet. Well, I don’t eat anything and when I feel like I’m about to faint I eat a cube of cheese. I’m just one stomach flu away from my goal weight.

 

Miranda Priestly: Is there some reason that my coffee isn’t here? Has she died or something?

 

Miranda Priestly: You thought I didn’t know. I’ve known what was happening for quite some time. It just took me a little while to find a suitable alternative for Jacqueline. And that James Holt job was just so absurdly overpaid that of course she jumped at it. So I just had to tell Irv that Jacqueline was unavailable. Truth is, there’s no one that can do what I do. Including her. Any of the other choices would have found that job impossible and the magazine would have suffered. Especially because of the list. The list of designers, photographers, editors, writers, models, all of whom were found by me, nurtured by me and have promised me they will follow me whenever and if ever I choose to leave Runway. So he reconsidered. But I was very very impressed by how intently you tried to warn me. I never thought I would say this, Andrea, but I really, I see a great deal of myself in you. You can see beyond what people want, and what they need and you can choose for yourself.

Andy Sachs: I don’t think I’m like that. I couldn’t do what you did to Nigel, Miranda. I couldn’t do something like that.

Miranda Priestly: You already did. To Emily.

Andy Sachs: That’s not what I… no, that was different. I didn’t have a choice.

Miranda Priestly: No, no, you chose. You chose to get ahead. You want this life. Those choices are necessary.

Andy Sachs: But what if this isn’t what I want? I mean what if I don’t wanna live the way you live?

Miranda Priestly: Oh, don’t be ridiculous. Andrea. Everybody wants this. Everybody wants to be us.

 

Emily: [to Andy] You sold your soul to the devil when you put on your first pair of Jimmy Choos, I saw it.

 

Nigel: Let me know when your whole life goes up in smoke. Means it’s time for a promotion.

 

Andy Sachs: She’s not happy unless everyone around her is panicked, nauseous or suicidal.

 

Emily: You went upstairs? You went upstairs. Oh my God. Why didn’t you just crawl into bed with her and ask for a bedtime story?

 

Andy Sachs: Hello?

Emily: Andrea, Miranda decided to kill the autumn jacket story for September and she’s pulling up the Sedona shoot for October. You need to come into the office right this second and pick up her coffee order on the way.

Andy Sachs: Now?

[looks at the clock]

Emily: Now, get a pen and write this down. I want one no-foam skimmed latte with an extra shot and three drip coffees with room for milk. Searing hot. And I mean hot.

[hangs up]

 

Miranda Priestly: What about Testino? Where are we on that?

Nigel: Zac Posen’s doing some very sculptural suits. So I suggested that, uh, Testino shoot them at the Noguchi Garden.

Miranda Priestly: Perfect. Thank God somebody came to work today.

A Guide To Keep Your Finances On Track In 2019: 12 Months Of Money Motivation

Muzahed I.
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A Guide To Keep Your Finances On Track In 2019: 12 Months Of Money Motivation

As this year begins, most of us are looking back on the previous year and wondering just where all that money went. There was a recent Fidelity study that shows how about a third of about 2,000 people plan to make a money resolution in 2019. Their main intention came out like saving more money, paying off old debts and spending much lesser. But just like every other new year’s resolution, the intention of making change comes to an end by the first week of January. We do understand just how hard it is to keep to these resolutions, so here’s a 12 months plan that could possibly hike up the chances of sticking to the resolution or at least getting better financial habits to reach those financial goals eventually:

January: Clean the slate.

The easiest resolution, which one could follow would be to forgive one’s previous mistakes. This process of letting go of the past while keeping in mind the mistakes made is important. Keep these three questions in mind while understanding our mistakes: what did I learn, will I do it differently and if I did it didn’t make the mistake then, would I have made it in the future on a larger scale. The answers you find will help you realize just why you need to keep track of your finances.

February: It’s indulgence time!

It’s not enough to improve your finances yet lose your loved ones over not getting them a Valentine’s Day gift. But make sure this gift is bought not just with love but also with a budget in mind. Every goal is worth pursuing as long as there are rewards to get at the end of it. Another time, to reward yourself, would be when you reach a savings goal or and then you can treat yourself and your loved ones in celebration for reaching that milestone. Or from your savings, you could set aside a small value for every mini milestone you reach to do something fun.

March: Your job – your pathway

It’s time to start concentrating on getting that raise at work; prepare you for that opportunity that’s around the corner. We should start looking for ways to impress the boss and moreover win over your manager. And it should be started at the beginning of the year to show results in your performance instead of around the time that the promotion comes around. Keep in mind a goal salary increase so that it motivates us to achieve our financial goals and ask for the right raise.

April: Have a spring clean-up – of your budget!

It’s time to set a strong budget that can enable you to find where you can concentrate on getting savings. An easy way, to do, would be to implement the PERK method; to review costs to find which can be “postponed”, “eliminated”, “reduced” and “kept”. Reducing non-essential and recurring expenses would lead to saving that money and after a while you’d realize that you don’t need to make that expense after all.

May: “Low cost” is the new mantra.

Try to find creative ways to spend time with friends that don’t involve spending a lump sum. Try to involve your friends with the ideology so that collectively you work towards saving and act as a good influence on each other. It’s the experience rather than the place that makes memories and enjoyable times so keep that in mind the next time you plan a get-together.

June: Progress, is it working yet?

Comparing ourselves to our own personal best is better than to others. Since this is the goal is outcome based, you should look at what you have achieved and work towards that instead of checking on others around you; each one is running their race. So being envious of your friend who is accomplishing what you desire isn’t going to get you anywhere, instead be proud of what you’ve achieved.

July: Routine – it’ll get you there.

The way, to make good financial habits to stick, would be by making it a routine. The best way, to develop having daily money minute to think out your finances, would be to do it on a daily basis. This can be done by associating non-monetary habits to monetary ones. For example, paying your monthly rent should be done along with putting a $20 bill into a savings account or after watching a weekly TV show, a check on your credit card transactions online can be done to make sure you aren’t overspending. With repetition, the new habit could become a routine.

August: Tax prep early to be cautious

Tax time is not only hectic, but also heartbreaking to realize just how much you’ve spent. This month is slow financially so you rather are organized and ready for that tax return ahead of time to not miss out on anything, yes another reward for sticking to the plan. Organizing also reduces stress, and since you do have free time, so it’s a win-win situation.

September: Student Loans, preparing to say goodbye.

With all the extra savings, you’re gaining; it’s time to pay off that student loan that has been eating at you for years. Even little amounts put in to reduce the debt helps but make sure you have enough for emergencies and retirement. You can’t pay off one debt by making another. Also, keep a check on just how much difference it makes to your finances, it’s usually a morale boost. Debt reduction is like financial freedom says Goldman, and freedom is the something to work for.

October: Networking, the numbers game.

Networking is essential in improving reputation, create awareness or just have the right contacts. Networking events can be easier if give you a numerical goal instead. You could set a certain number of people to talk to before going to your next professional function and increase that number as time passes, even if it means talking to the person for just 5 minutes.

November: Cash, please.

Credit card debt another part of the season but it doesn’t have to be. Try to pay in cash instead of using cards as much as possible. Using the cash induces you to spend less. Try leaving the cards behind. No better way to not use a card than to not bring it along.

December: The gift of knowledge.

You can find your news to save this season by spreading the gift of knowledge. By asking family members and friends about how they manage to save and share some knowledge of your own. Not only would you get an insight to someone close to you but you could also end up starting a tradition, a saving tradition!

Seven Highly Successful People Share Their Biggest Financial Regrets

Muzahed I.
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Seven Highly Successful People Share Their Biggest Financial Regrets

Let’s face it. When it’s about your hard earned money which is to be spent, nobody is proud of it.  Taking pride in spending money is useless. It doesn’t get you as much as you give away.  We all have done things that we aren’t proud of with our money. Whether it’s about selling the stock right before the prices are about to skyrocket OR even shying from negotiations for a salary raise or even dragging your heels to open a retirement savings account. Even the best of us are in the habit of making mistakes. It is inevitable. Successful people are also counted in the list of people who’ve made mistakes.

7 CEOs, multimillionaires, and executives were interviewed to find out which one of their financial choices forced them to not sleep at night.

Read on to find out in what manner did these high achievers answered a single question, “What is your biggest financial regret?”

01. Tony Robbins, the multimillionaire life coach: 

“I have a resort in the town of Fiji, and there was this small company that bottled water. The bottle had a very calming appearance, cool if you must, and the water tasted exceedingly well- you could pinpoint the difference. After that, I hired a guy to give me some research on the business. He was per say, an ‘expert’. And I said, “I think I could purchase 30% of this company for at least half a million dollars. I think I can make an investment out of this”. “He soon came back to me and said that they don’t have the ability nor the resources to make it. I accepted that without doubt. Now, whenever I grab a bottle of Fiji Water, I say to myself, ‘Holy Shit!”. Lesson- uses your experts as your coaches and dug in deep yourself.

02. Ken Lin. CEO Credit Karma just reached a valuation of $1 Billion: 

“In 2008, I bought shares of a company called WaMu two days prior to their collapse. Then, I thought that it was panicked selling and that as a bank, WaMu wouldn’t or couldn’t go any under. Visibly, I was wrong and foolish. But, it did teach me a valuable lesson about how anything can change so quickly, in a blink of an eye.”

03. Jon Stein, CEO and Founder Betterment: 

“I wasted a lot of money and time over thinking investing. Whether it was about opening a wholesome of brokerage accounts, or getting too strenuous in single securities, and trying to achieve transactions that were too complicated. All of it was a waste. Opting for the index route in my yesteryear would’ve put me in a better position for retirement. I would have also been able to spend more time with family and friends.” “The money is on one side, but I would never be able to get back those 100s of tenuous hours that I wasted in an attempt to beat the market.”

04. Sallie Krawcheck, former Wall Street Executive and Chair of Ellevate Network: 

“The biggest financial regret I have is being pushed into accepting a particular job and not being honest about it. While not being able to work diligently, I couldn’t complete the set of desired tasks asked out of me”. “I was responsible for turning the business around. I only met the CEO and three other people at the company. I was not allowed to meet my peers because they didn’t know of my hiring; I wasn’t allowed to meet the board either. Because ‘we don’t do that.” “All the CEO told me that he had two more years at the company and that he would help me with my transition.  It was also told to me that the announcement for the same had to be made quickly because it was a part of a company-wide reorganization. Due to this, my agreement was being negotiated and discussed until after midnight the actual day of the announcement. We agreed to shake hands on the financial aspect of it.” “What could go wrong? The outcome is a no-brainer: the CEO was out after a few months. This made it my biggest financial mistake throughout my life and by a good measure.”

05. Kip Tindell, chairman, Co-founder, and CEO of The Container Store: 

“When I was young, my wife and I had no money. We could’ve bought this piece of land in Telluride, Colorado.  We hoped to open a little wine and dine place. It didn’t cost much- about $55,000. It could’ve been a very good investment for us.” “If only we could’ve figured out a way to gear up the money, we could’ve expanded exponentially. Telluride soon became Telluride, and now Oprah Winfrey owned a piece of land there. Thus, I regret that, but I’m also glad that I didn’t go for it otherwise there wouldn’t have been a Container Store. I’m glad about the financials of this company.”

06. Scott Adams, Creator of long-running comic strip Dilbert: 

“Early in my career, when I was super-busy, I allowed many professionals at the bank to take care of half of my money for me, given that they would dig deep into the companies and perform research before investing”. “They bought in my stead WorldCom, Enron, and a few other ‘gems.’ I learned it the hard way that professional wealth management is just a scam, and this goes not only for my guys.

07. Ron Shaich, CEO and founder, Panera Bread: 

“From a personal aspect of life, my biggest ever financial regret has been selling my stock of Panera Bread because this has been the most major asset of my life.”

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